RE: [carfree_cities] Advertisements in mass transit
- I think the buswrap is the single most offensive method of
advertising I've ever seen. The punch millions of little
holes through it, so people inside the bus can see out...
sort of. Man, talk about traveling third class.
The way NYC does ads in the subway doesn't bother me too
much--there is a back-lit strip of them up high.
Here in Amsterdam we sold off the beauty of the city to
an outfit that put in bus shelters... with back-lit ads,
huge ones, that sometimes make it less safe. Entire trams
are sometimes painted with ads (although they spare the
windows, at least). My understanding is that the revenues
from tram advertising roughly equal the cost of painting
and installing the ads, so there's no benefit.
In any case, the front end of any large street-running
public transport vehicle should be bright red, orange,
or yellow, so people can see them coming.
-- ### --
J.H. Crawford Carfree Cities
- Hi Chris,
Again, sorry for the late response.
Could you point me to some of the references on in-car-air-quality?
I've been working closely with a number of auto design engineers who deal
with climate control systems (heating, ventilation and air conditioning).
They pay very close attention to the inside air quality of their designs and
must meet their company standards for minimising build-up of pollutants
inside the car (unfortunately, I don't know of any government standard in
It would be interesting to see if the engineering standards actually 'do'
what they are supposed to do.
P.S. Unfortunately, these designers haven't put a proposal through for the
'spike in the steering wheel', nor the 'exhaust venting through the
From: Chris Bradshaw [mailto:chris@...]
Sent: Thursday, July 19, 2001 12:02 AM
Subject: Re: [carfree_cities] Advertisements in mass transit
On June 26th, "Boileau,Pierre [NCR]" wrote:
> . . . . It is often difficult for the human mind to comprehend that a
> choice to drive our car on a Monday morning, rather than ride the bus,
> affects the health of a Nepalese family because their climate changes and
> this creates a greater risk of vector-borne diseases. These messages are
> too surreal for even an intelligent person to comprehend. The messages
> need to be more localised and need to deal with our choices affecting the
> health of our neighbours and ourselves.
And, immediately afterwards, Richard Mosely wrote:
> . . . . I mean in today's urban cities it is the
> non-car user that inhales the fumes, hears the noise, . . .
The driver of the car only _thinks_ (along with many car-free people)
that he is externalizing the fumes, noise, and danger to others. In
fact, he is only _sharing_ them.
Studies have shown that the air quality _inside_ cars is worse than that
along the street edge (perhaps the cyclist sitting near the exhaust pipe
is in the worst location, but not the pedestrian).
As far as noise is concerned, the car noise is not externalized, only
overwhelmed by the stereo.
And the danger? Well, although the motorist has the benefit of safety
gear inside the car he bought, he is the one person whom he most
endangers (although I enjoy the hypothetical rules that cars should
have a spike in the steering wheel and that exhaust should pass through
the cabin on the way to the exterior).
That point should be pressed with the public much more. It brings the
environmental arguments as close to the local/personal as can be.
Also, cars should be required to carry a warning: "Danger to self and
others increases with distance and speed driven."
p.s., For those who still want to point out that the force of the car is
still more chilling for the vulnerable users outside the vehicle, I
would point out that drivers indeed feel guilt and stress over that
imbalance of power. Hitting a pedestrian or cyclist does alot more than
"ruin your day." When police and society try to console drivers, saying
that the assault was really "an accident," they only drive the guilt
even deeper. I wish someone would study the long-term psychological
effects on drivers involved in such collisions.
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