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Advertisements in mass transit

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  • mdh6214@garnet.fsu.edu
    Here s a thought: Mr. Crawford writes about removing advertisements from mass transit. Although an ad-free transit ride would be quite pleasant, here s
    Message 1 of 37 , Jun 8, 2001
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      Here's a thought:

      Mr. Crawford writes about removing advertisements from mass transit.
      Although an ad-free transit ride would be quite pleasant, here's
      something to think about:

      The ads in Tallahassee city buses are on an "ad strip" high up on the
      bus walls. The ads are kinda just thrown in in a hodgepodge manner,
      and
      they consist primarily of government programs to aid the poor (ie,
      bus
      riders)--adult education, free english classes, child & family
      services, "just say no to drugs", etc--plus signs advertising
      TalTran's
      service changes for upcoming holidays. I have seen service updates as
      much as 5 years old still visible, the ads overlap each other, and
      it's
      a general eyesore.

      Change scenes to Madrid. The advertisements in the Madrid metro are
      primarily private-sector ads advertising movies, department stores,
      restaurants, and water parks--and listing their metro locations--they
      are VERY tasteful and I actually enjoyed having them to look at so I
      could see where to eat, where to shop, what movie to go see, etc. The
      Madrid metro itself has some ad signs warning against smoking and
      telling how many security cameras are in use metro-wide (well over
      1000). They will also post of ads warning of construction and delays.

      The highway equivalent of metro ads is billboards--a complete eyesore
      due to the fact that they stick out like sore frickin' thumbs on the
      roadside. Plus, a distracting ad might cause a car accident. What's
      the
      worst a distracting metro ad could do? I doubt there are very many
      documented cases of someone falling into the track because they were
      looking at an ad.

      I was wondering how much of the cost of the metro's operation and/or
      construction could be covered by such ads. If the metro was to be
      fare-
      free, the cost of ads would skyrocket with ridership.

      There's also no rule saying we can't put TVs in the metro stations.
      Those of us who frequent airports are familiar with CNN Airport
      Network--I'm not sure, but I think that airports get a revenue from
      displaying that (due to the commercial breaks). I would use this as a
      last resort, since it would be an AUDIBLE intrusion due to the
      speakers.

      This would make all the tax-hating conservatives/libertarians happy,
      since the metro would not add anything to the gas tax or property
      tax.
      I, personally, would be willing to look at tasteful ads if I did not
      have to buy monthly passes to ride.

      Yes, I am a socialist. Yes, I am opposed to government subsidization
      of
      transportation. Yes, I am very, very staunchly opposed to
      commercialization of public schools (don't get me started on Channel
      One). However, considering the state of mass transit and roads in the
      USA, I'm willing to settle for anything.

      Anyway, IMHO, it would be a help to that district's economy to have
      advertisements, especially if they're visible from the train as it
      passes by. Imagine some guy riding the metro from his office's
      district
      back home at the end of a long day of work, hungry and in need of
      dinner, and an ad for a Chinese restaurant at an in-between district
      (which he has never been to before) catches his eye. He will get off,
      eat there, and, on his way out, might buy a Coke at a convienence
      store
      near the metro station to drink on the way home. THe possibilities
      are
      limitless.
    • Boileau,Pierre [NCR]
      Hi Chris, Again, sorry for the late response. Could you point me to some of the references on in-car-air-quality? I ve been working closely with a number of
      Message 37 of 37 , Oct 1, 2001
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        Hi Chris,

        Again, sorry for the late response.

        Could you point me to some of the references on in-car-air-quality?

        I've been working closely with a number of auto design engineers who deal
        with climate control systems (heating, ventilation and air conditioning).
        They pay very close attention to the inside air quality of their designs and
        must meet their company standards for minimising build-up of pollutants
        inside the car (unfortunately, I don't know of any government standard in
        this area).

        It would be interesting to see if the engineering standards actually 'do'
        what they are supposed to do.

        Many thanks

        Pierre.

        P.S. Unfortunately, these designers haven't put a proposal through for the
        'spike in the steering wheel', nor the 'exhaust venting through the
        passenger compartment'.

        -----Original Message-----
        From: Chris Bradshaw [mailto:chris@...]
        Sent: Thursday, July 19, 2001 12:02 AM
        To: carfree_cities@yahoogroups.com
        Subject: Re: [carfree_cities] Advertisements in mass transit


        On June 26th, "Boileau,Pierre [NCR]" wrote:

        > . . . . It is often difficult for the human mind to comprehend that a
        > choice to drive our car on a Monday morning, rather than ride the bus,
        > affects the health of a Nepalese family because their climate changes and
        > this creates a greater risk of vector-borne diseases. These messages are
        > too surreal for even an intelligent person to comprehend. The messages
        > need to be more localised and need to deal with our choices affecting the
        > health of our neighbours and ourselves.

        And, immediately afterwards, Richard Mosely wrote:

        Simon,

        > . . . . I mean in today's urban cities it is the
        > non-car user that inhales the fumes, hears the noise, . . .

        The driver of the car only _thinks_ (along with many car-free people)
        that he is externalizing the fumes, noise, and danger to others. In
        fact, he is only _sharing_ them.

        Studies have shown that the air quality _inside_ cars is worse than that
        along the street edge (perhaps the cyclist sitting near the exhaust pipe
        is in the worst location, but not the pedestrian).

        As far as noise is concerned, the car noise is not externalized, only
        overwhelmed by the stereo.

        And the danger? Well, although the motorist has the benefit of safety
        gear inside the car he bought, he is the one person whom he most
        endangers (although I enjoy the hypothetical rules that cars should
        have a spike in the steering wheel and that exhaust should pass through
        the cabin on the way to the exterior).

        That point should be pressed with the public much more. It brings the
        environmental arguments as close to the local/personal as can be.

        Also, cars should be required to carry a warning: "Danger to self and
        others increases with distance and speed driven."

        Chris Bradshaw
        Ottawa

        p.s., For those who still want to point out that the force of the car is
        still more chilling for the vulnerable users outside the vehicle, I
        would point out that drivers indeed feel guilt and stress over that
        imbalance of power. Hitting a pedestrian or cyclist does alot more than
        "ruin your day." When police and society try to console drivers, saying
        that the assault was really "an accident," they only drive the guilt
        even deeper. I wish someone would study the long-term psychological
        effects on drivers involved in such collisions.

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