Subvertising (was: Can it be tweaked?)
> what we need, as a community, is to make our own anti-ads,=v= Indeed. It is widely-believed in the United States that
> the way Adbusters does (http://www.adbusters.org). It is a
> technique that works. It's also a two-edged sword that can
> work for US, for a change.
there's some sort of law against ciagrette ads on television.
There are even pro-smoking groups making an issue out of this
"government censorship." But in fact, there is no such law.
=v= What really happened is that anti-smoking groups made a
series of television ads. These devastatingly effective public
service announcements forever changed the image of smoking
in America, and cut into the tobacco companies' profits. The
tobacco companies, facing heavy losses, called a truce and
voluntarily withdrew their TV ads.
=v= The bad news is that there's much less access to television
these days. Those public service announcements made it onto the
airwaves due to "equal time" provisions, which Ronald Reagan did
away with in the 1980s. Adbusters had to raise a lot of money
just to try to buy time for its Autosaurus commercial, and a lot
of stations refused to air it because they're so very dependent
on car advertising.
=v= Still, they keep plugging away, and there are other avenues
for subvertising. _Adbusters_ has already made some anti-car
print ads as well, and good car ad spoofs can generally also be
found in _Car_Busters_:
(Buster convergence: The _Adbusters_ site contains an "ad" for
_Car_Buster_'s World Car-free Day.)
=v= A friend of mine has set up a "Xerocracy" site. Mostly it's
fliers, but there's an "Obeisance to Chevron" subvertisement in
there as well:
That particular subvertisement is from _Terrain_ magazine (the
one in California, not the one in Colorado), which used to run
Chevron spoof ads about 4 years ago.