Cars No Longer Coveted by Young
- View SourceCars no longer coveted by young
New generation of consumers views autos as exhorbitant waste, not
By YURI KAGEYAMA
The Associated Press
To get around the city, Yutaka Makino hops on his skateboard or takes
the trains. Does he dream of the day when he owns his own car? Not a
Like many Japanese of his generation, the 28-year-old musician and
part-time maintenance worker says owning a car is more trouble than
it's worth, especially in a congested city where monthly parking runs
as much as ¥30,000 ($330), and gas costs about ¥100 a liter (about
$3.50 a gallon).
That kind of thinking which has been dubbed by automakers as "kuruma
banare," or "demotorization" represents a U-turn from the thinking
of earlier generations of Japanese who viewed cars as status symbols.
The trend is worrying auto executives who fear the nation's love
affair with automobiles is coming to an end.
"Young people's interest is shifting from cars to communication tools
like personal computers, mobile phones and services," said Yoichiro
Ichimaru, who oversees domestic sales at Toyota.
More at http://search.japantimes.co.jp/cgi-bin/nn20090104f3.html
I've often wondered why anyone in urban Japan would want to own a car,
and I guess large numbers of young Japanese have asked themselves the