10964(Old) blog on cyclists as better shoppers than drivers
- Jun 27, 2008From last year on the Copenhagenize blog:
24 NOVEMBER 2007
Cyclists Are Better Shoppers Than Motorists
It has come to our attention that in some cities where bike culture is
still only budding, there is resistance from the community - namely
commerce - towards such things as bike lanes and bike infrastructure
Back in the 1960's in Copenhagen, a radical idea was born.
Pedestrianising the city centre. There was very vocal resistance from
the shops. There were even cries of "we're not Italians! We don't want
to walk around the town!" The car was king.
It happened anyway. The world's longest pedestrian street was born -
Str�get - and others followed. One of the early strokes of genius by
legendary urban planner Jan Gehl.
Did commerce suffer? Not at all. On the contrary. Pedestrian and
bicycle access without motor vechicles created the ideal shopping
concept. Sales increased.
It remains the case to this day, especially with the massive
investment in bike infrastructure over the past 40 years, providing
even more access to the city and her neighbourhoods for cyclists.
Stats and Studies for use by bike advocates
The idea that �vitality of commercial enterprises = access by car� is
really rather old school. Those motorists who arrive at a supermarket
or department store are not better customers than those who arrive by
bike or with public transport, just because they can carry more goods
home in their vehicles.
On the contrary. The contribution made by customers who arrive by
public transport, bicycle and on foot is greatly underestimated. Not
to mention the negative impact for our towns and cities and for the
urban environment of building of large supermarkets and thousands of
parking places on the periphery of urban centres.
It turns out that cyclists are better customers in many categories.
A study carried out in M�nster, in Germany, reveals a number of newly
discovered statistics. The study concerned three large supermarkets
and a department store which also sold other goods.
Cyclists purchase smaller quantities each time they go, obviously.
Which means, just as obviously, that cyclists go to shops more
regularly - 11 times a month on average, as opposed to seven times a
month for motorists in M�nster - and are thereby more exposed to the
temptation that shops love to inflict upon us.
Motorists are in the minority in shops in urban areas - between 25 to
40 % of customers, depending on the day of the week.
Barely 25 % of motorists leave a shop with two or more bags of goods
(as opposed to 17 % of cyclists). Therefore, 75% of motorists have
nothing to prevent them from using other transport forms. The study
concluded that a large number of motorists could do without their cars
when shopping, leaving them open to using another mode of transport.
Another study, this time in Berlin, showed a massive increase in cross-
neighbourhood movement when they introduced a 30 km/h speed limit for
cars, except on major routes. People were simply using their bikes and
the public transport to get around and they found themselves more
mobile as a result. Up to 40% in some cases, for trips between home
and the shops.
Similarly, a survey carried out in Strasbourg indicated more than 30%
increase of visits to the shopping area of the city after
pedestrianisation and closureto through traffic in the town centre.
A survey carried out among consumers in Bern, Switzerland, established
the ratio between the value of purchases made and the parking area
used by each customer over a year. The profitability was highest in
the case of the cyclists.
�7500 per square metre for cyclists.
�6625 for motorists.
Cyclists increase sales. Period.
WHEELED INTO CYBERSPACE ON A TAILWIND BY ZAKKALICIOUSNESS AT 22:39
Montreal QC Canada
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