Calcars presents at PARC -- Thursday 4-6PM
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Announcement that follows also at: <http://www.calcars.org/about.html>
Sept. 22 (Thursday), CalCars presents at a Silicon Valley institution since
1977: the PARC Forum (held at what used to be Xerox PARC-Palo Alto Research
4PM Founder Felix Kramer: "How Plug-in Hybrids Tackle National Security,
Jobs and Global Warming at the Same Time."
5PM Follow-on roundtable discussion (as part of the Forum's "Science and
Technology for a Sustainable World" series)
5PM Tech Lead Ron Gremban (who once worked at PARC) demonstrates and
offers rides in our PRIUS+.
George Pake Auditorium, 3333 Coyote Hill Road, no fee.
About the Forum
Synopsis follows (find version including links at
How Plug-In Hybrids Tackle National Security, Jobs and Global Warming at
the Same Time
Felix Kramer, Founder of California Cars Initiative
Five years ago, most people didn't know what a hybrid car was. The few who
did saw it as a narrow niche product. Today, hybrids are reaching the
mainstream. The automakers who were skeptics are scrambling to catch up
with their customers.
Yet as good as they are, despite their batteries and motors, hybrids remain
more efficient all-gasoline cars. People concerned about global warming,
energy security, and revitalizing the auto industry are working to add a
next evolution to cars: a second power source. Now "plug-in hybrids"
(PHEVs) that power drivers' daily local commutes with cleaner, cheaper,
domestic electricity are no longer a theoretical possibility. This year,
CalCars' PRIUS+ conversion, following pioneering work at the Electric Power
Research Institute (EPRI, in Palo Alto) and prototypes built at UC Davis,
brought a national spotlight to a little-known available-now solution,
using existing technology.
Since then, efforts by CalCars.org and others have generated support for
PHEVs beyond the usual suspects to such diverse sources as national
security "hawks," utility fleet managers, auto industry observers and
Senators from Republican Hatch to Democrat Obama. Entirely new players
joining the effort include: EDrive Systems, a company that will sell
after-market conversions; Plug-In Austin, a soon-to-go-national campaign by
utilities and city governments; Plug In America, a coalition of
environmentalists and electric vehicle advocates; the Advanced Hybrid
Vehicle Development Consortium, a trade association of component makers;
and Set America Free, energy security advocates. The goal: to motivate
automakers to build PHEVs.
Felix Kramer sees PHEVs as the keystone component of a strategy to address
global warming both nationally and internationally. He envisions millions
of cars, charged from off-peak electricity from a modernized grid and from
distributed photovoltaic and wind power, with the "range extension engine"
powered by zero-carbon cellulose ethanol, as a way to significantly reduce
the more than 30% of greenhouse gases that come from transportation.
Felix Kramer describes CalCars' 2002 founding as a nonprofit startup in
Palo Alto. Formed by entrepreneurs, engineers and consumers, involved both
in advocacy and technology development, CalCars draws energy from online
communities, emphasizes market-based solutions and harnesses multiple tools
to build buzz. He explains CalCars' focus on early adopters and a fleet
market that will expand as state, international and eventually, federal
efficiency and carbon requirements are phased in. He describes a plan in
development to spin off a for-profit company to partner with an automaker.
In the parking lot after the talk, CalCars Technology Lead Ron Gremban will
demonstrate and offer drives in CalCars' PRIUS+, converted through an Open
Felix Kramer is a startup executive with experience in communications,
marketing, business development and strategy. In 2001, he sold
eConstructors.com (marketplace for web development) and began advising
Rocky Mountain Institute/Amory Lovins' Hypercar Inc., which led to the
launch of CalCars. Previously, Kramer was an early online marketer starting
in 1994. One of the first desktop publishers beginning in 1985, he
co-authored "Desktop Publishing Success," (Dow Jones-Irwin,1990), the first
book on the business side of electronic publishing. During several decades
in New York City, he was a Congressional legislative aide, ran a nonprofit
energy conservation services company, created a trade association for
association for conservation businesses, directed a three-day citywide
solar energy event and wrote investigative exposes of computer and health
trade schools. A graduate of Cornell University; for more details of his
resume, click here. He presents his big-picture views at his blog, Power,
Plugs and People.
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Felix Kramer fkramer@...
Founder California Cars Initiative
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