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Calcars presents at PARC -- Thursday 4-6PM

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  • Felix Kramer
    [PLEASE FORWARD] Announcement that follows also at: Sept. 22 (Thursday), CalCars presents at a Silicon Valley institution
    Message 1 of 1 , Sep 16, 2005
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      Announcement that follows also at: <http://www.calcars.org/about.html>
      Sept. 22 (Thursday), CalCars presents at a Silicon Valley institution since
      1977: the PARC Forum (held at what used to be Xerox PARC-Palo Alto Research

      4PM Founder Felix Kramer: "How Plug-in Hybrids Tackle National Security,
      Jobs and Global Warming at the Same Time."
      5PM Follow-on roundtable discussion (as part of the Forum's "Science and
      Technology for a Sustainable World" series)
      5PM Tech Lead Ron Gremban (who once worked at PARC) demonstrates and
      offers rides in our PRIUS+.

      George Pake Auditorium, 3333 Coyote Hill Road, no fee.

      About the Forum

      Synopsis follows (find version including links at

      How Plug-In Hybrids Tackle National Security, Jobs and Global Warming at
      the Same Time
      Felix Kramer, Founder of California Cars Initiative

      Five years ago, most people didn't know what a hybrid car was. The few who
      did saw it as a narrow niche product. Today, hybrids are reaching the
      mainstream. The automakers who were skeptics are scrambling to catch up
      with their customers.

      Yet as good as they are, despite their batteries and motors, hybrids remain
      more efficient all-gasoline cars. People concerned about global warming,
      energy security, and revitalizing the auto industry are working to add a
      next evolution to cars: a second power source. Now "plug-in hybrids"
      (PHEVs) that power drivers' daily local commutes with cleaner, cheaper,
      domestic electricity are no longer a theoretical possibility. This year,
      CalCars' PRIUS+ conversion, following pioneering work at the Electric Power
      Research Institute (EPRI, in Palo Alto) and prototypes built at UC Davis,
      brought a national spotlight to a little-known available-now solution,
      using existing technology.

      Since then, efforts by CalCars.org and others have generated support for
      PHEVs beyond the usual suspects to such diverse sources as national
      security "hawks," utility fleet managers, auto industry observers and
      Senators from Republican Hatch to Democrat Obama. Entirely new players
      joining the effort include: EDrive Systems, a company that will sell
      after-market conversions; Plug-In Austin, a soon-to-go-national campaign by
      utilities and city governments; Plug In America, a coalition of
      environmentalists and electric vehicle advocates; the Advanced Hybrid
      Vehicle Development Consortium, a trade association of component makers;
      and Set America Free, energy security advocates. The goal: to motivate
      automakers to build PHEVs.

      Felix Kramer sees PHEVs as the keystone component of a strategy to address
      global warming both nationally and internationally. He envisions millions
      of cars, charged from off-peak electricity from a modernized grid and from
      distributed photovoltaic and wind power, with the "range extension engine"
      powered by zero-carbon cellulose ethanol, as a way to significantly reduce
      the more than 30% of greenhouse gases that come from transportation.

      Felix Kramer describes CalCars' 2002 founding as a nonprofit startup in
      Palo Alto. Formed by entrepreneurs, engineers and consumers, involved both
      in advocacy and technology development, CalCars draws energy from online
      communities, emphasizes market-based solutions and harnesses multiple tools
      to build buzz. He explains CalCars' focus on early adopters and a fleet
      market that will expand as state, international and eventually, federal
      efficiency and carbon requirements are phased in. He describes a plan in
      development to spin off a for-profit company to partner with an automaker.

      In the parking lot after the talk, CalCars Technology Lead Ron Gremban will
      demonstrate and offer drives in CalCars' PRIUS+, converted through an Open
      Source-style collaboration

      Felix Kramer is a startup executive with experience in communications,
      marketing, business development and strategy. In 2001, he sold
      eConstructors.com (marketplace for web development) and began advising
      Rocky Mountain Institute/Amory Lovins' Hypercar Inc., which led to the
      launch of CalCars. Previously, Kramer was an early online marketer starting
      in 1994. One of the first desktop publishers beginning in 1985, he
      co-authored "Desktop Publishing Success," (Dow Jones-Irwin,1990), the first
      book on the business side of electronic publishing. During several decades
      in New York City, he was a Congressional legislative aide, ran a nonprofit
      energy conservation services company, created a trade association for
      association for conservation businesses, directed a three-day citywide
      solar energy event and wrote investigative exposes of computer and health
      trade schools. A graduate of Cornell University; for more details of his
      resume, click here. He presents his big-picture views at his blog, Power,
      Plugs and People.

      -- -- -- -- -- -- -- -- -- -- -- --
      Felix Kramer fkramer@...
      Founder California Cars Initiative
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