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Contest: What's Your One-Liner on Plug-In Vehicles?

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  • Felix Kramer
    Creating a mass movement of plug-in car drivers involves convincing one driver at a time to give electricity a chance. That means finding the right messages,
    Message 1 of 1 , Nov 4 3:01 PM
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      Creating a mass movement of plug-in car drivers involves convincing
      one driver at a time to give electricity a chance. That means
      finding the right messages, and delivering them in a persuasive way.
      Here's your chance in the next seven days to devise a memorable pitch
      -- for plug-in cars or just for plug-in hybrids -- and an opportunity
      to win a prize. If you come up with something "insanely great," you
      could see your words all over, and contribute significantly to the
      success of the campaign for vehicle electrification.

      (Shortly after it goes out on email, this posting will also be
      viewable at http://www.calcars.org/news-archive.html -- there you can
      add CalCars-News to your RSS feed.)

      We invite our readers to think about your best "one-liner" about
      PEVs. Your concise single sentence can be a:
      * compelling statement of their social benefits
      * catchy and memorable slogan
      * heartfelt story of your longing for one
      * snapshot of a comment you got while in your PEV
      * joke (e.g., how many drivers does it take to plug in...?)
      * if you're a creative type, point to a URL for your art/photo/song

      CalCars had a few false starts, but we eventually came up with
      "100+MPG" and "Cleaner/Cheaper/Domestic." It's time to amp up our
      one-liners to deliver an even more powerful message.

      Very Cool Prize

      A lucky winner will get two VIP tickets to Plug In America's Annual
      Gala event, Sunday, November 13 at the ultra-scenic Treasure Island
      in San Francisco Bay. VIPs get a 3PM pre-event with Test-drives of
      not-yet-out vehicles, electric motorcycle drives. Details at
      http://action.pluginamerica.org/content_item/gala . (Those tickets
      are valued at $240 each.)

      CalCars is a long-time supporter of Plug In America and the other
      groups working to promote PEVs, many listed at
      http://www.calcars.org/partners.html . You can also buy general
      tickets for events starting at 4:30: food and drink, raffles, etc.
      for $120 at http://www.brownpapertickets.com/event/206361 .

      If you don't live nearby, of course you can transfer your tickets to
      a friend. Or PIA will send you a DVD of "Who Killed the Electric
      Car," a tote bag, and a copy of its 2012 Plug-In Car guide when released.

      The judges will be Felix Kramer, founder of CalCars.org and Brad
      Berman, founder and editor PluginCars.com. You may also know him for
      his years at HybridCars.com or see his automotive journalism at The
      New York Times.

      The deadline for submissions is Friday, November 11 at noon Pacific
      Time. Post your submissions at
      . If you don't feel inspired, check in at that URL and maybe you'll
      get some ideas. And by all means, spread the word about this
      contest-- forward this message and/or a link to that URL along to your friends!

      -- -- -- -- -- -- -- -- -- -- -- --
      Felix Kramer fkramer@...
      Founder California Cars Initiative
      -- -- -- -- -- -- -- -- -- -- -- --
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