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[TV] Ghen Maynard - New Programming Position at CBS

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  • madchinaman
    GHEN MAYNARD NAMED TO NEW PROGRAMMING POSITION AT CBS Released by CBS http://www.thefutoncritic.com/cgi/pr.cgi?id=20060407cbs01
    Message 1 of 1 , Apr 13, 2006
      Released by CBS

      Maynard To Oversee Reality And Unscripted Programming Operations For
      The CBS Television Network And Assume Newly Created Post Overseeing
      Alternative Programming For The CW And CBS Paramount Network
      Television, As Well As Entertainment Content For Wireless, Online
      And Other Emerging Platforms

      Ghen Maynard, the executive who developed SURVIVOR, THE AMAZING RACE
      and AMERICA'S NEXT TOP MODEL, is returning to CBS as Executive Vice
      President, Alternative Programming & Entertainment Content for New
      Media, CBS Paramount Network Television Entertainment Group.

      The announcement was made today by Nancy Tellem, President of the
      CBS Paramount Network Television Entertainment Group.

      In this multi-faceted position, Maynard will oversee alternative
      programming development and operations for the CBS Television
      Network, as well as newly created, parallel responsibilities for The
      CW (which CBS operates in a joint venture with Warner Bros.
      Entertainment) and CBS Paramount Network Television, CBS
      Corporation's television production studio. He will work with each
      of the Divisional Entertainment Presidents in these respective
      areas -- Nina Tassler, Dawn Ostroff and David Stapf -- to develop
      and produce a wide range of reality and unscripted programs.

      In addition, Maynard will assume oversight of CBS's growing original
      programming operation for wireless and online platforms – including
      CBS.com – creating entertainment content that can be streamed on
      single or multiple platforms in the new media universe.

      "Ghen is the ultimate entrepreneurial programmer with expertise,
      instincts and passion for inventing new and exciting forms of
      programming that engage the audience on many levels," said
      Tellem. "This new position speaks to his interests, his talents and
      the company's commitment to develop new forms of programming content
      that can be broadcast on network television or streamed across
      multiple platforms."

      For the new media and television studio areas of his position,
      Maynard will report to Tellem, who oversees operations at CBS
      Entertainment and CBS Paramount Network Television.

      For his alternative programming responsibilities at CBS and The CW,
      he will report to Tassler and Ostroff, respectively.

      Maynard, who will be based at CBS's Television City in Los Angeles,
      will begin his new position on June 5.

      Maynard rejoins CBS after two years as Executive Vice President,
      Primetime Development, NBC Entertainment, where he developed
      programs such as "My Name Is Earl" and the upcoming
      series "Kidnapped" and "The Black Donnellys."

      From June 2002-May 2004, Maynard was Senior Vice President,
      Alternative Programming & Creative Strategies, CBS Entertainment,
      responsible for overseeing the development of all CBS alternative
      programming including reality series, variety, game shows, limited
      run series and other unique forms of programming.

      Previously, Maynard had been Vice President, Alternative
      Programming, a newly-created position he was named to in June 2000.
      Maynard was responsible for bringing SURVIVOR, CBS's hit adventure-
      reality series, currently in its 12th edition, to the Network,
      working closely with executive producer Mark Burnett in overseeing
      the show's format and creative development.

      He also developed the three-time Emmy Award winning THE AMAZING
      RACE, now in its ninth edition; BIG BROTHER, which returns for its
      seventh edition this summer; and AMERICA'S NEXT TOP MODEL, which is
      currently in its sixth cycle on UPN.

      Prior to that, Maynard had been Director, Drama Series Development
      at CBS, working on CSI: CRIME SCENE INVESTIGATION and "Judging Amy,"
      among others.

      Maynard got his start in television as a post production coordinator
      at ABC Productions. He began his career in publishing, serving as
      publisher of the Let's Go travel guides while still a student at
      Harvard. He held subsequent positions at Houghton Mifflin Company.

      Maynard earned a bachelor of arts degree in psychology from Harvard
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