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[BUSINESS] Yue Sai Kan's "China Doll" sales

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  • madchinaman
    http://www.asiandiversity.com/articles/38166658.htm When Yue Sai Kan visited China several years ago, she made a promise to bring back a Chinese doll for a
    Message 1 of 1 , Sep 17, 2002
      http://www.asiandiversity.com/articles/38166658.htm

      When Yue Sai Kan visited China several years ago, she made a promise
      to bring back a Chinese doll for a friend's daughter. But after an
      exhaustive search, Kan realized that, even throughout Asia, fashion
      dolls have sandy blond hair and Caucasian features.

      "When I found out there was no Asian doll, I was stunned," Kan says.

      Now Kan is the creator of a line of dolls called Yue Sai Wa Wa (wa wa
      means both "doll" and "little girl" in Chinese). When it was recently
      introduced to U.S. markets on the QVC home shopping network, a
      seismic $350,000 worth of dolls were sold in the first hour. Now Yue
      Sai Wa Wa is available at retailers such as Toys R' Us and FAO
      Schwartz.

      For Kan, a popular TV personality and cosmetics giant in China,
      starting a line of dolls that celebrate Asian beauty was a natural
      evolution.

      She notes that several companies have attempted to introduce Asian
      dolls into the Chinese market, but failed quickly because they did
      not take the time to produce quality dolls. Kan explains the absence
      of Asian fashion dolls quite simply: "It's hard to make a beautiful
      doll."

      Not only did Kan make sure Yue Sai Wa Wa was beautifully crafted, but
      each doll comes with an educational story on the back of the box. One
      doll comes with a history of the chi-pao – the high neck dress often
      associated with Chinese fashion.

      The doll appeals to Americans of all stripes, says Kan, who considers
      the doll "an ambassador to the West".

      Although Yue Sai Wawa is a Chinese doll, Kan said QVC will introduce
      Thai and Japanese versions on June 27, followed by Korean and
      Vietnamese versions in October. Kan is also planning to launch an
      Indian doll in the near future. For now, the differences in these
      dolls will lie in their costumes, but the company is currently
      developing dolls with different facial features for different
      ethnicities.

      When asked if she thinks Barbie's multicultural friends pose any
      competition, Kan quickly dismisses the suggestion - "Barbie is too
      busy being Barbie."
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