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[MEDIA] Steven Kuo - Appointment to SVP/Digital Media & Tech / American Idol

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  • madchinaman
    STEVEN KUO www.thehollywoodreporter.com/thr/ search/article_display.jsp? vnu_content_id=1000883780 Steven Kuo has been named SVP/Digital Media and Technology
    Message 1 of 1 , Apr 26, 2005
      STEVEN KUO
      www.thehollywoodreporter.com/thr/ search/article_display.jsp?
      vnu_content_id=1000883780

      Steven Kuo has been named SVP/Digital Media and Technology for Fox
      Television, it was announced by Tony Vinciquerra, Fox Networks Group
      President/CEO, and Peter Levinsohn, President/Digital Media and
      Worldwide Pay Television for Fox Filmed Entertainment, to whom
      Steven will report. He'll develop business opportunities for Fox
      involving emerging digital distribution platforms like video on
      demand, digital video recorders and Internet Protocol-based media,
      while likewise identifying digital content generation, content
      protection and similar production-related opportunities.

      ===========

      Nothing idle about 'Idol' faithfulFans can keep up with Fox smash
      via Web, phone, wireless Feb. 10, 2003
      By Chris Marlowe
      http://66.102.7.104/search?q=cache:gHVvlNxn-
      y8J:www.speedera.com/pdfs/Nothing_idle_about_Idol%255B1%
      255D.pdf+Steven+Kuo,+Fox&hl=en


      The truly obsessed "American Idol" fan could probably spend every
      waking hour doingsomething related to Fox's hit reality show.
      There's voting, polling, wireless phonebulletins, ring tones and an
      extensive official Web site with exclusive videos, interviews,
      gossip, photos and more.

      To fill the remaining few hours, there's the television program
      itself — which enjoys anaverage audience of 24.3 million viewers for
      its second installment. That interactivity is at the very core of
      the "Idol" success story, News Corp. senior vpcontent Lucy Hood
      said. "You get to affect the outcome, and that's extremely
      powerful,"she said.

      Steven Kuo, senior vp business development at Fox TV, agreed: "The
      viewers control the program. It's simple, but it's pretty
      novel."Last year, according to Fox, 110 million phone calls voted in
      the final choice between Justin Guarini and eventual winner Kelly
      Clarkson. That encouraged Fox to enter asponsorship arrangement with
      AT&T Wireless; the nation's No. 3 provider of wireless services is
      spending unspecified millions on a campaign tied to "Idol.

      "AT&T Wireless subscribers who have SMS-enabled handsets can choose
      to receive "Idol" content, which typically involves getting four
      content prompts a week during theshow's run. Andre Dahan, president
      of AT&T Wireless Mobile Multimedia Services, said the campaign will
      help introduce the public to the company's nonvoice wireless
      services. But it wouldn't be "Idol" without an audience voting for
      the performers. Simultaneous with those calling in on traditional
      phones, people can send text-messaging votes enabled by wireless
      media company Mobliss. Other opinion polls runthroughout the
      broadcast. Mobliss president Brian Levin said SMS voting eliminates
      thefrustration of viewers getting busy signals when they try to
      participate.

      As seen in:
      Statistics regarding wireless traffic are not yet available, but Fox
      said it has exceededexpectations. Fox also supercharged
      www.idolonfox.com. The site offers features unavailable anywhere
      else, including host reactions, judging, backstage scenes,
      auditions, recapsof past episodes and profiles of all 32 finalists.

      A separate section contains an archive of performances — not just
      the winning singers but also the beloved worst of the worst.
      Visitors can also play games, chat with other fans and post
      messages. "The show is very involving, so we tried to build a Web
      site that captures that quality forour audience," Kuo said.

      In preparation for massive visitor numbers, before going live,
      Fox.com contracted with Speedera Networks to provide whole site
      content delivery and Web analytics as well as streaming global
      content delivery network media services using Microsoft's Windows
      Media 9 Series.

      Fox was justified in its predictions.

      On Jan. 24, the phrase "American Idol" was themost-searched topic on
      Yahoo! "Super Bowl" came in second. Speedera reported thaton Jan. 21
      and 22, the official site received more than 6.5 million page views,
      which the company said was five times the traffic received during
      the series' premiere in June.
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