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[P.R.] Annie Liang Bentley and Porter Novelli Betley

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  • madchinaman
    Annie Bentley of Porter Novelli Bentley CEO, Asia-Pacific, and PNI Director http://www.porternovelli.com/pnwebsite/pnwebsite.nsf/AllDocs/D466DF55
    Message 1 of 1 , Feb 8, 2004
      Annie Bentley of Porter Novelli Bentley
      CEO, Asia-Pacific, and PNI Director
      http://www.porternovelli.com/pnwebsite/pnwebsite.nsf/AllDocs/D466DF55
      38D1BFEF85256D4F004A72B3?OpenDocument

      Annie Liang Bentley, Chairman and founding partner, founded Bentley
      Porter Novelli in partnership with Omnicom in 1987.
      Since its inception, Annie Bentley has grown the Agency to become
      one of the biggest and highest quality agencies in Hong Kong. The
      Bentley Group today employs about 80 staff in Hong Kong, two offices
      in Singapore and one in Shanghai and Beijing.

      Her first career was in educational publishing. She was an English
      editor at Oxford University Press from 1973 to 1975 and edited for
      other publishing houses in London from 1978 to 1981. Before starting
      her own Agency, she was head of corporate public relations for a
      leading financial services group in Hong Kong from 1981 to 1987.

      Annie Bentley obtained a Bachelor of Arts degree in English
      Literature and Chinese Translation at the University of Hong Kong
      and a second degree in Education at the University of Oxford.

      =============

      Founded in 1987 by Annie Liang Bentley in partnership with Omnicom,
      Bentley Porter Novelli has grown from one office in Hong Kong to six
      companies in Hong Kong, Shanghai, Beijing and Singapore. We are lead
      agency for the Asia Pacific network covering Japan, Korea, PRC, Hong
      Kong, Taiwan, Singapore, Malaysia, Thailand, and Indonesia.

      As an agency, we interpret global perspectives through local insight
      and knowledge; as a team, we are multicultural and bilingual.
      Combined with the Porter Novelli values, we have built an
      outstanding reputation.

      Driven by strategy, our services are implemented with a selection of
      integrated communication tools, including media publicity, event
      organization, production and advertising.

      The Group has achieved a strong capability in corporate consultancy,
      issue management, public affairs, change culture, technology PR,
      consumer marketing, and community events.

      =====

      Samuel Mak worked for Bentley Porter Novelli previously from 1992 to
      1993, and since 1999 has been responsible for Hong Kong and Greater
      China. He has over eleven years experience in the consultancy field.

      Sam's main responsibility is developing the agency's capability in
      health care practice, corporate practice and public affairs. As Asia
      Pacific Business Director of Porter Novelli International, Sam is
      responsible for coordinating all client service accounts for the
      region.

      Sam has extensive experience in business development and PR
      consultancy for Greater China. He was General Manager of the
      Guangzhou office of Edelman Public Relations and China Division Head
      of Ketchum-Newscan PR based in Beijing prior to rejoining Bentley
      Porter Novelli.

      Sam graduated from the University of Wisconsin, Madison, USA.

      =====

      CASE HISTORY
      http://www.porternovelli.com/pnwebsite/pnwebsite.nsf/WhereWASections/
      CDAB7D27EF2456B285256D52004B51F0?OpenDocument&Tab=4

      1998 New Year Fireworks Extravaganza
      As a result of the economic downturn in 1997, no company from the
      private sector was willing to sponsor the 1998 Lunar New Year
      Fireworks Display. In mid-December, the agency successfully lobbied
      the two telecom giants to sponsor a total of HK$7.8 million to
      finance the 29 January Event.



      Pfizer and Pharmacia International Arthritis Day – Hong Kong Open
      Day
      Though common in Hong Kong, the public is not well informed of
      Arthritis. Marking International Arthritis Day, Pfizer and Pharmacia
      co-organised a public education event. The Agency was appointed to
      draw entries for Arthritis Fighters Awards, attract visitors and
      maintain good relations on behalf of Client with key opinion
      leaders.



      Singapore Tourism Board Itinerary Design Contest
      Despite securing substantial coverage, it was not obvious that
      coverage had resulted in an increase in visitor numbers or interest
      in Singapore. The STB however, puts much store on print coverage.
      The agency had to come up with innovative ideas which would
      effectively harness the print media to achieve its objectives.


      ==

      Leadership

      Chairman
      Annie L Bentley
      anniebentley@...
      +852 2827 2324
      Managing Director
      Samuel Mak
      samuelmak@...
      +852 2827 2073

      General Manager
      Alfred Wan
      alfredwan@...
      +852 2827 2075

      Client Services Director
      Vivian Yim
      vivianyim@...
      +852 2827 2143

      Group Finance Director
      Fanny Lee
      fannylee@...
      +852 2827 4848


      Global Practices

      Consumer
      Vivian Yim
      vivianyim@...
      +852 2827 2143
      Corporate Affairs
      Samuel Mak
      samuelmak@...
      +852 2827 2073

      Health Care
      Mabel Chau
      mabelchau@...
      +852 2827 2130

      Technology
      Alfred Wan
      alfredwan@...
      +852 2827 2075


      Global Services

      Advertising
      Alfred Wan
      alfredwan@...
      +852 2827 2075
      Creative
      Annie L Bentley
      anniebentley@...
      +852 2827 2324

      Crisis & Issues
      Samuel Mak
      samuelmak@...
      +852 2827 2073

      Event Management
      Vivian Yim
      vivianyim@...
      +852 2827 2143

      Interactive
      Alfred Wan
      alfredwan@...
      +852 2827 2075

      Internal Communications
      Samuel Mak
      samuelmak@...
      +852 2827 2073

      Investor Relations
      Samuel Mak
      samuelamak@...
      +852 2827 2073

      Media Relations
      Edwin Yiu
      edwinyiu@...
      +852 2827 2131

      Research Planning & Evaluation
      Samuel Mak
      samuelmak@...
      +852 2827 2073

      Sports Marketing
      Alfred Wan
      alfredwan@...
      +852 2827 2073

      Youth Marketing
      Vivian Yim
      vivianyim@...
      +852 2827 2143


      Specialist Areas

      Business-to-Business
      Samuel Mak
      samuelmak@...
      +852 2827 2073
      Cause-Related Marketing
      Vivian Yim
      vivianyim@...
      +852 2827 2143

      Change Management
      Annie L Bentley
      anniebentley@...
      +852 2827 2324

      Financial Services
      Samuel Mak
      samuelmak@...
      +852 2827 2073

      Food & Nutrition
      Mabel Chau
      mabelchau@...
      +852 2827 2130


      Human Resources

      Fanny Lee
      fannylee@...
      +852 2827 4848
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