[PROFILE] Geri Wang - ABC's Senior V.P. - Primetime Sales
- Geri Wang was promoted to senior vice president, primetime sales.
She had been VP; (http://www.multichannel.com/index.asp?
52770_18 -- EXECUTIVE PORTRAIT -- GERI WANG, SENIOR VICE PRESIDENT
OF PRIMETIME SALES, ABC TELEVISION NETWORK. (ABC/STEVE FENN)
Geri Wang Responsibilities at ABC
ABC reorganizes sales department: The ABC sales department has
reorganized, moving away from what the network calls a "daypart-
centric approach" to one that focuses more specifically on the newly
Just eight agencies now control more than 80 percent of all domestic
advertising expenditures, according to ABC, which in a statement
cited that new reality as the reason for its reorganization.
The new structure will included so-called client specialists, who
will develop marketing partnerships, execute buying and planning
goals and finalize deals, as well as daypart strategists, who will
be responsible for pricing, inventory management, liaison with
programming heads and plan development.
The client specialists group will be headed by Cynthia Ponce, former
senior vice president, news sales, who has been promoted to
executive vice president, general sales manager for ABC.
Ms. Ponce will report to Mike Shaw, president, sales and marketing
for the ABC Television Network, who in turn reports to Alex Wallau,
president of the ABC Television Network.
John Caruso, formerly vice president of primetime sales, and Gary
Montanus, formerly senior vice president of the Disney Kids Network,
have been named senior vice presidents of ABC sales. Both will
report to Ms. Ponce. Bill Bund, senior vice president of ABC
Unlimited, will continue in that position and now will report to Ms.
Client specialists, who will focus on individual agencies, are VPs
Carrie Byrne, who will focus on Mindshare and Mediaedge:cia; Andrew
Messina, who will focus on Carat and Magna; Tom Storrier, who will
focus on Mediavest and Mediacom, and Catherine Sullivan, who will
focus on OMD and Zenith. Ms. Byrne and Mr. Messina will report to
Mr. Caruso; Mr. Storrier and Ms. Sullivan will report to Mr.
The newly named daypart strategists are Max Steelman, vice president
of news, Gail Sullivan, senior vice president of daytime, and Geri
Wang, senior vice president of primetime. In addition, Patrick
McGovern, who has been named senior vice president of sales and
strategic planning, will be responsible for planning and pricing for
all network dayparts, as well as for leading efforts to position ABC
with the media planning community. The strategists will report to
HOLLYWOOD, March 6, 2003 --
Top Story: Ka-ching! ABC Scores on Oscar Ads
War or no war, ABC's telecast of the Academy Awards on March 23 will
take in a record $78.3 million in ad revenues, Variety reports. The
alphabet network will pocket an average $1.35 million for a 30-
second spot, up from $1.29 million last year. ABC senior VP of
program sales Geri Wang told Variety, "The Academy Awards is the
telecast that pulls in heavy-hitting decision-makers among its
viewers, as well as people who are generally more upscale and
educated," more so than any other entertainment show during the
broadcast year. Advertisers such as P&G, General Motors, McDonald's,
American Express, Pepsi, Anheuser-Busch, AOL Time Warner, Kodak and
MasterCard are already signed up.