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[PROFILE] Geri Wang - ABC's Senior V.P. - Primetime Sales

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  • madchinaman
    Geri Wang was promoted to senior vice president, primetime sales. She had been VP; (http://www.multichannel.com/index.asp?
    Message 1 of 1 , Apr 11, 2003
      Geri Wang was promoted to senior vice president, primetime sales.
      She had been VP; (http://www.multichannel.com/index.asp?


      Geri Wang Responsibilities at ABC
      ABC reorganizes sales department: The ABC sales department has
      reorganized, moving away from what the network calls a "daypart-
      centric approach" to one that focuses more specifically on the newly
      consolidated mega-agencies.

      Just eight agencies now control more than 80 percent of all domestic
      advertising expenditures, according to ABC, which in a statement
      cited that new reality as the reason for its reorganization.

      The new structure will included so-called client specialists, who
      will develop marketing partnerships, execute buying and planning
      goals and finalize deals, as well as daypart strategists, who will
      be responsible for pricing, inventory management, liaison with
      programming heads and plan development.

      The client specialists group will be headed by Cynthia Ponce, former
      senior vice president, news sales, who has been promoted to
      executive vice president, general sales manager for ABC.

      Ms. Ponce will report to Mike Shaw, president, sales and marketing
      for the ABC Television Network, who in turn reports to Alex Wallau,
      president of the ABC Television Network.

      John Caruso, formerly vice president of primetime sales, and Gary
      Montanus, formerly senior vice president of the Disney Kids Network,
      have been named senior vice presidents of ABC sales. Both will
      report to Ms. Ponce. Bill Bund, senior vice president of ABC
      Unlimited, will continue in that position and now will report to Ms.

      Client specialists, who will focus on individual agencies, are VPs
      Carrie Byrne, who will focus on Mindshare and Mediaedge:cia; Andrew
      Messina, who will focus on Carat and Magna; Tom Storrier, who will
      focus on Mediavest and Mediacom, and Catherine Sullivan, who will
      focus on OMD and Zenith. Ms. Byrne and Mr. Messina will report to
      Mr. Caruso; Mr. Storrier and Ms. Sullivan will report to Mr.

      The newly named daypart strategists are Max Steelman, vice president
      of news, Gail Sullivan, senior vice president of daytime, and Geri
      Wang, senior vice president of primetime. In addition, Patrick
      McGovern, who has been named senior vice president of sales and
      strategic planning, will be responsible for planning and pricing for
      all network dayparts, as well as for leading efforts to position ABC
      with the media planning community. The strategists will report to
      Mr. Shaw.#

      HOLLYWOOD, March 6, 2003 --

      Top Story: Ka-ching! ABC Scores on Oscar Ads
      War or no war, ABC's telecast of the Academy Awards on March 23 will
      take in a record $78.3 million in ad revenues, Variety reports. The
      alphabet network will pocket an average $1.35 million for a 30-
      second spot, up from $1.29 million last year. ABC senior VP of
      program sales Geri Wang told Variety, "The Academy Awards is the
      telecast that pulls in heavy-hitting decision-makers among its
      viewers, as well as people who are generally more upscale and
      educated," more so than any other entertainment show during the
      broadcast year. Advertisers such as P&G, General Motors, McDonald's,
      American Express, Pepsi, Anheuser-Busch, AOL Time Warner, Kodak and
      MasterCard are already signed up.
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