Loading ...
Sorry, an error occurred while loading the content.
 

[SPORTS] NBA, Mengniu & Shandong TV's B-Ball Reality Show

Expand Messages
  • madchinaman
    NBA, Mengniu set China b-ball reality show Jonathan Landreth http://www.allbusiness.com/entertainment-arts/broadcasting-industry/12289239-1.html Show Website:
    Message 1 of 1 , Aug 11, 2009
      NBA, Mengniu set China b-ball reality show
      Jonathan Landreth
      http://www.allbusiness.com/entertainment-arts/broadcasting-industry/12289239-1.html
      Show Website: http://lantu.nba.tom.com/
      Mengniu Website: http://mengniuir.com/
      Mengniu: http://news.cctv.com/china/20080922/101235.shtml
      Mengniu Website (English): http://www.mengniu.com.cn/en/index.asp
      Shangdong TV: http://www.sdtv.com.cn/


      BEIJING -- The NBA, leading Chinese dairy Mengniu and a leading broadcaster from China's Shandong province are launching the U.S. sports league's first basketball reality TV show in China.

      "Mengniu NBA Basketball Disciple" will follow a three-month basketball contest that began filming public tryouts in 64 cities throughout China on Friday, the league said in a statement.

      The league's announcement came a day after China Central TV revealed that it would launch a reality TV show around basketball cheerleading in May with the NBA and Tsingtao Brewery.

      In the Mengniu NBA show's first round, Chinese hoopsters at least 18 years old will compete to show their skills at dribbling, shooting and completing lay-ups, earning points over four rounds, the NBA said.

      Following the last round--a final All-Star Game pitting the best eight players from south China versus the best eight from the north--the player with the most cumulative points will be crowned the most valuable player and win an all-expenses-paid trip to the United States for a tryout with a team from the NBA Development League.

      "We hope our fans in China are as excited as we are because the NBA¡¯s first-ever reality show in China will give talented Chinese amateur players the opportunity to play for a D-League tryout,¡± Tim Chen, CEO of NBA China said.

      Shandong TV Satellite Channel will air a 50-minute episode of the show each Friday beginning May 22 through August 21 in the 9:30 PM local time slot. A final 90-minute awards ceremony show will air live on August 28 and feature Chinese celebrities as presenters and performers.

      The NBA, which opened its Hong Kong office in 1992 and currently employs more than 100 people in four offices in greater China, claims that 300 million people play basketball in China.


      =====


      NBA reality show another step for growth in China
      Ben Klayman
      http://www.reuters.com/article/entertainmentNews/idUSTRE53128U20090402


      Watch out "Dancing with the Stars" and "American Idol." The National Basketball Association is launching its latest reality TV show, but fans will have to understand Mandarin Chinese to watch it.

      "Mengniu NBA Basketball Disciple," airing in China starting in May, is part of the NBA's effort to build its popularity in the world's most populous country. The show follows the formation of a partnership that could lead to an NBA-backed league in China.

      "We're having an incredibly exciting season here in run-up to the playoffs and you can absolutely feel that very much in China just as if you were in any of the cities here in the U.S.," said Heidi Ueberroth, president of the NBA's international business. "The popularity of the game in China is at an all-time high."

      The NBA has supported Chinese basketball for decades, including first hosting the Chinese national team in 1985. Chinese interest spiked after 7-foot-6 center Yao Ming joined the NBA in 2002. The league now has 51 different networks broadcasting games in China.

      The push in China comes as the NBA struggles with the U.S. recession, which forced it to cut 9 percent of league jobs.

      Nevertheless, Commissioner David Stern told Reuters last month NBA revenue was up slightly and attendance was holding steady. Despite slower international growth overall, NBA revenue in China, the league's largest international market, is rising 30 percent to 40 percent per year.

      "In China, the NBA has a chance to be alone among the major global sports," said Robert Boland, professor of sports management at New York University. "It really becomes very clear that this is where new revenue comes from."

      HOOPING WITH THE STARS

      The Chinese reality TV show is the NBA's sixth such program overall since 2002, but the first outside the United States.

      The show, a basketball competition in 64 cities involving retired NBA stars, will be broadcast on Shandong TV in mainland China on Friday nights from May 22 to August 28. The winner will receive an all-expense paid trip to try out for the NBA's lower-level developmental league.

      Chinese dairy company Mengniu, an NBA marketing partner since 2007, is the show's main sponsor. Terms of the deal were not disclosed.

      An estimated 300 million people -- a total equal to the entire U.S. population -- play basketball in China, the NBA said, citing data provided by the Chinese Basketball Association. China's government also is planning to build basketball courts in up to 800,000 rural villages.

      The number of viewers of league programing in China rose 34 percent last season to a record 1.6 billion, while traffic on the Chinese section of NBA.com has surged more than 50 percent.

      The league has more than 130 employees in four offices in China. In October, it formed a joint venture with sports and entertainment group AEG to build at least a dozen "NBA-style" arenas in major cities throughout greater China, and in January 2008 the league formed NBA China, a venture that could evolve into an NBA-affiliated league.

      NBA China investors include Walt Disney Co's ESPN sports unit, an investment unit of Bank of China Ltd, Legend Holdings Ltd, China Merchant Group and Li Ka Shing Foundation.

      They have collectively invested $253 million for an 11 percent stake in the entity, which conducts the NBA's business efforts in China.

      Other NBA sponsors in China include McDonald's Corp, Coca-Cola Co, Nike Inc and Toyota Motor Corp, as well as Lenovo Group Ltd and Tsingtao Brewery Co Ltd.

      The NBA has opened three league retail stores in China and sales have topped projections by 70 percent.

      Even sales of Yao's jersey rank only No. 10 in China, trailing such American stars as Kobe Bryant and LeBron James, according to the NBA. The league projects retail sales in China to rise 60 percent this year and another 70 percent in 2010.


      ========


      Basketball proves to be a net successBy He Bolin and Brigitte Yuille (China Daily
      http://www.chinadaily.com.cn/bw/2009-05/18/content_7785352.htm


      Basketball in China is proving to be big business as its popularity continues to grow at a phenomenal rate among both players and fans.

      The man credited with raising the sport's profile to even dizzier heights is 7ft 6ins Yao Ming, the 28-year-old Chinese-born star of the Houston Rockets, who is the tallest player in the United States' National Basketball Association.

      Yao, who began his career with the Shanghai Sharks, has been the richest celebrity in China for six consecutive years, earning $52 million last year alone, mainly through endorsements.

      His first NBA game pitched him against one of basketball's most iconic figures, Shaquille O'Neal. The 2002 match, broadcast live, attracted more than 200 million viewers in China.

      Another home-grown talent is Yi Jianlian of the New Jersey Nets. His first home match was with the Milwaukee Bucks in 2007 and it attracted 100 million Chinese supporters.

      Since 1987, when NBA games were first aired on China Central Television (CCTV) an estimated 300 million Chinese people have becomes fans of the sport, according to the Chinese Basketball Association.

      The games were given free of charge for the Chinese market until 1998 in a far-sighted move to build up interest. The NBA even covered the costs of sending a CCTV broadcast team to the US to report on its all-star games.

      Now 89 percent of Chinese people aged 15 to 54 are aware of the NBA, according to findings in a 2008 survey conducted by leading global market researcher TNS.

      China is the NBA's largest international market and has grown at an annual pace of 30 to 40 percent in recent years.

      Jerseys featuring Yao Ming's name are the 10th most favored by Chinese basketball fans in retail stores opened by the NBA in China. He trails behind such superstars as Kobe Bryant and LeBron James.

      More than 1,000 basketball fans queued for goods on July 15 last year for the opening of a Beijing NBA store, where sales were 70 percent above expectations in the first two weeks.

      The association predicts retail sales in China to rise 60 percent this year and another 70 percent in 2010.

      "Today, NBA programming airs on 51 stations and reached more than 1 billion viewers last season and we are on pace to break that record again this season," said David Yang, vice-president of business development and marketing partnerships for NBA China.

      "NBA merchandise is sold in 30,000 retail locations in China, where the league has opened five NBA stores since June and plans to open 20 by the end of 2009."

      Office workers unable to watch games on television have made websites featuring live coverage, such as zhibo8.com, very popular.

      "An important game such as the Cavs versus Lakers would attract 300,000 to 500,000 online viewers," said a spokesman for zhibo8.com. "And, if there's a Rockets game, online viewers usually exceed 1 million.

      The website shows one fan called Luo Xiaoxiao has watched 215 hours of basketball live online.

      Chinese basketball fans have also made the NBA.com/china the country's largest basketball website. Last season it attracted 22 million monthly unique visitors, up 15 percent from the previous season.

      Last year, the 10th most popular search on Google in China was the NBA.

      It's the stories of rags-to-riches that attract many young Chinese basketball players. Yao has signed two contracts with the Houston Rockets worth $94 million since 2002. His sponsorship deals are now worth $150 million.

      "Youngsters inspired by the success of stars seek professional training," said Yang Kairui, director of the Beijing-based Weikang basketball school.

      Three years ago there were 30 students at Yang's school who undertook specialized training with their sights set on a professional career. Now that number has grown to more than 60 and is likely to exceed 100 by the end of the year.

      "Yao Ming and star hurdler Liu Xiang boosted Chinese pride," said Yang. "The popularity of Yao's NBA games has convinced parents that developing sporting skills is worth paying for and has attracted kids who want to have more fun."

      The website askedu.com, which provides educational training information, lists 133 similar schools around China.

      Now even reality TV is muscling in on the act. The NBA has been on a quest to discover and develop top athletic talent throughout the Chinese mainland. The search is chronicled in the NBA's first-ever reality show in China called "Mengniu NBA Basketball Disciple".

      Shandong TV will air 50-minute episodes of basketball competition in Mandarin every Friday from May 22 to August 21 at 9:30pm local time.

      The actual basketball competition takes place over a five-month period. Aspiring players participate in four rounds of basketball skills challenges in order to win an opportunity to try out for the NBA's official minor league in the US.

      Players above the age of 17 that do not have professional contracts were invited to public try-outs in each of the 64 cities the NBA visited. The first round of activities included dribbling, shooting, lay-ups and defensive drills. The exercises became more vigorous in the later rounds with drills that included passing and rebounding.

      NBA scouts and stars, such as two-time Most Valuable Player and Phoenix Suns guard Steve Nash, administered the competitions; evaluated players, awarded points based on performance, and advanced top performers to the next round. The final round is an all-star game. The finalists from southern China will compete with the finalists from northern China. The final show is a 90-minute live ceremony that will air on August 28. The player who has accumulated the most points throughout the entire competition will be crowned Most Valuable Player and sent on an all-expenses-paid trip to the United States to try out with a team from the NBA Development League.

      Li Weidong, assistant professor of sport and exercise sciences at Ohio State University, believes taking top talent out of China can help contribute to the development of Chinese basketball. The players, he said, could bring back new concepts to China, such as business models of the sports industry.

      "In a short term run, taking away all the top talents of Chinese players will have a negative impact on the development of Chinese basketball," said Li. "However, looking at it from a long term run, China will benefit from this in a tremendous way as we have seen in the economic development over the past three decades."

      "The NBA is definitely making progress in building its brand and increasing the popularity of the sport," said Paul Pederson, director of the sport management doctoral program at Indiana University. He believes the league has not only tapped into the growing popularity of the sport, but has also helped facilitate it for more than 20 years through strategic relationships, partnerships and marketing endeavors.


      =======


      China NBA Reality TV Show: ¡°Mengniu NBA Basketball Disciple¡± Starting Friday May 22nd
      http://www.nbainchina.com/china-nba-reality-tv-show-mengniu-nba-basketball-disciple-starting-friday-may-22nd/


      Just a reminder to all NBA reality TV show fans that the official Chinese NBA reality show named ¡°Mengniu NBA Basketball Disciple¡± will air it¡¯s first episode this Friday May 22nd on Shandong TV at 9:30 PM. It¡¯s the sixth such show from the NBA but only the first from outside of the United States.

      Here¡¯s a detailed rundown of how the show will work, via the Press Release:

      Round 1: Public ¡°Open¡± Tryouts: Aspiring basketball players 18 years and older who are not currently under professional contract in each of the 64 cities are invited to come participate in a basketball skills challenge. The participants will be awarded points for their performance during dribbling, shooting, layups and defensive drills. The top 50 to 60 participants, based on points, in each city will advance to the second round.

      * Round 2: Preliminary Round: A series of one-day elimination events will take place in ten cities attended by an NBA scout in each market. The scouts will help select two to three players in each city and 24 total participants will advance to the third round.

      * Round 3: Training Camp: An NBA assistant coach and NBA legend will host a vigorous three-day NBA-style training camp for the remaining 24 participants. The coach and legend will assign points for different drills including passing and rebounding, offensive concepts and transition, strength and conditioning, shooting, ball handling and defensive concepts. The top 16 participants will advance to the final round ¨C an All-Star Game.

      * Round 4: All-Star Game: The eight finalists from southern China compete against the eight finalists from northern China in an All-Star Game. The player who has accumulated the most points throughout the entire competition, following the All-Star Game, will be named the competition¡¯s Most Valuable Player and win a D-League tryout

      The show will be broadcasted in Mandarin , but I will try to get a English subtitled version of it on www.nbainchina.com. Stay tuned for more on this NBA Chinese reality TV show that¡¯s bound to be amusing in one form or another. The official site of the show can be seen here.


      ===



      NBA reality TV show in China
      http://www.insidehoops.com/blog/?p=4035


      The National Basketball Association (NBA), Mengniu and Shandong TV today announced the launch of the NBA¡¯s first-ever reality show, Mengniu NBA Basketball Disciple. A preview of the show was screened today at a press conference attended by Vice President of NBA China, Mr. David Yang, Managing Director Television & Digital Media NBA China, Ms. Kathy Sun, Vice President of Mengniu Group, Mr. Bai Ying, Chief Editor of Shandong TV, Ms. Zhu Lihua and NBA Legend Darryl Dawkins.

      The reality show will follow a three-month basketball competition that begins filming tomorrow with public tryouts in 64 cities throughout mainland China. The players will compete in a variety of skills competitions and be awarded points based on performance over the course of four rounds. Following a final All-Star Game in the last round, the player with the most cumulative points will be crowned the Most Valuable Player of the competition and win an all-expenses-paid trip to the United States for a tryout with a team from the NBA Development League, the NBA¡¯s official minor league.

      NBA Legends and scouts, along with an NBA coach, will appear throughout the series to run competitions, evaluate players, award points and determine which competitors advance to the next round. An NBA mascot and dance team will be onsite to provide entertainment for NBA fans.

      Shandong TV Satellite Channel will air a 50-minute episode every Friday from May 22 to August 21 at 9:30 PM local time. A final 90-minute awards ceremony show will air live on August 28 and feature Chinese celebrities as presenters and performers.

      The basketball competition will consist of four rounds:

      * Round 1: Public ¡°Open¡± Tryouts: Aspiring basketball players 18 years and older who are not currently under professional contract in each of the 64 cities are invited to come participate in a basketball skills challenge. The participants will be awarded points for their performance during dribbling, shooting, layups and defensive drills. The top 50 to 60 participants, based on points, in each city will advance to the second round.

      * Round 2: Preliminary Round: A series of one-day elimination events will take place in ten cities attended by an NBA scout in each market. The scouts will help select two to three players in each city and 24 total participants will advance to the third round.

      * Round 3: Training Camp: An NBA assistant coach and NBA legend will host a vigorous three-day NBA-style training camp for the remaining 24 participants. The coach and legend will assign points for different drills including passing and rebounding, offensive concepts and transition, strength and conditioning, shooting, ball handling and defensive concepts. The top 16 participants will advance to the final round ¨C an All-Star Game.

      * Round 4: All-Star Game: The eight finalists from southern China compete against the eight finalists from northern China in an All-Star Game. The player who has accumulated the most points throughout the entire competition, following the All-Star Game, will be named the competition¡¯s Most Valuable Player and win a D-League tryout.

      ¡°We hope our fans in China are as excited as we are because the NBA¡¯s first-ever reality show in China will give talented Chinese amateur players the opportunity to play for a D-League tryout,¡± said Mr. Tim Chen, CEO of NBA China. ¡°Fans can follow the competition up close through coverage on Shandong TV and with the help of our partner, Mengniu, we¡¯ve created a grassroots event and reality series that we hope will appeal to basketball fans and Chinese pop culture on a variety of levels.¡±

      Mengniu, an NBA marketing partner since 2007, will be prominently featured throughout the series via onsite branding, product integration, media and promotion.

      ¡°Since our partnership began in 2007, Mengniu has been a strong advocate that sports and nutrition are essential to healthy living,¡± said Vice President of Mengniu Group Mr. Bai Ying. ¡°Collaborating with the NBA in the creation of this new reality show is a continuation of this mission and we pledge to present a wonderful basketball show to fans in China.¡±

      Shandong TV will promote the reality series with nearly 2,500 promos and Public Service Announcements from April 2 to Aug. 28.

      ¡°We are very happy to be the official TV broadcaster of Mengniu NBA Basketball Disciple and we believe the show will create a basketball frenzy all over the nation,¡± said Chief Editor of Shandong TV, Ms. Zhu Lihua ¡°The reality show will give real fans a chance to spread the positive message that healthy living, fitness, hard work and dedication can make your dreams come true.¡±


      =====


      http://mengniuir.com/
      Mengniu is one of the China's leading dairy products company. Mengniu Group manufactures and distributes a diverse range of liquid milk products ( such as UHT milk, yogurt and milk beverages), ice cream, as well as a variety of other dairy products (such as milk powder and milk tablets) throughout China, Hong Kong and Macau.


      ====


      Mengniu
      http://en.wikipedia.org/wiki/Mengniu


      China Mengniu Dairy Company Limited (Chinese: ÃÉÅ£; SEHK: 2319) is a manufacturing and distribution company of dairy products and ice cream in the People's Republic of China. The company is based in Inner Mongolia and manufactures dairy products under the Mengniu brand.

      Mengniu's products include liquid milk products, such as ultra heat treated (UHT) milk, yogurt and milk beverages, ice cream and other dairy products, such as milk powder and milk tablets. During the year ended December 31, 2005, the Company operated 14 production bases with an aggregate annual production capacity of 2.78 million tons. China Mengniu Dairy Company Limited's operates in three segments: the liquid milk products segment, which manufactures and distributes processed UHT milk, milk beverages and yogurt; the ice cream products segment, which manufactures and distributes ice cream products, and the other dairy products segment, which manufactures and distributes processed milk powder and milk tablets products. The name Mengniu literally means 'Mongolian cow'.

      The owner and founder of Mengniu is Mr Niu Gensheng, a former employee of Yili, another Inner Mongolian dairy giant which is now Mengniu's largest competitor. He started the company in 1999, and the company's textbook growth has swept the country by storm.

      The company is a leading manufacturer of milk, yoghurt and other dairy products in mainland China, partly due to its high-profile advertising campaigns. One such campaign advertised "special milk for China's astronauts" after the successful launches of the Shenzhou 5 and Shenzhou 6 spacecraft(in fact the company sponsors the Chinese space program), and Mengniu also sponsored the popular SuperGirl contest. SuperGirl Zhang Hanyun (aka Baby Zhang) became associated with Mengniu's brand, appearing in Mengniu's commercials, which became instrumental in her elevation to fame. In marketing campaigns, it also uses the slogan "ÖЇøÅ£ ÊÀ½çÅ£ ÃÉÅ£", which metaphorically means "China go strong; World go strong; Mengniu". The company, which has always been privately owned, has now become a symbol of entrepreneurship in China.


      2008 Chinese milk scandal
      Mengniu was among those named for having milk powder samples which tested positive for melamine. The company recalled tainted milk powders and apologised to the public.[2] Trading in Mengniu shares on the Hong Kong Stock Exchange was suspended on 17 September.[3] Shares in other dairy companies fell strongly the next day.[4] On discovery that their liquid milk was also contaminated, Mengniu was stripped of its status as 'Chinese national brands'[5]"This is not a situation of somebody innocently cheating just to try to make a little more money," said John Eldred, managing partner of law firm Keller and Heckman LLP in Shanghai. "They are doing it with an eye toward knowing they are cheating and knowing they are risking the health of the people who are using their products." The Washington-based firm specializes in food and drug regulation.

      Mengniu, whose products tested negative in Hong Kong government tests, was immediately de-listed by supermarket chains after tests showed that contaminated samples had been found on the mainland.[6] Mengniu's CFO attempted to reassure consumers by offering a no-quibble refund on all products, and by drinking liquid milk in front of reporters. He also said that its export products were less likely to be contaminated. This comment spurred accusations on Internet bulletin boards that the company's preferential export policies was because it thought Chinese lives were cheaper than foreigners'.[7]

      On 5 August 2008, the two largest shareholders, Yinniu[8] and Jinniu, sold HK$1.28 billion worth of shares through a placement, their fourth such sell-down since the company went public in 2004.
      On 17 September 2008, Hong Kong Stock Exchange[9] suspended trading in shares of China Mengniu Dairy Co. Ltd.
      On 23 September 2008, China Mengniu Diary Co dropped 60 percent, the most since its debut in 2004, to HK$7.95 at the 4:10 p.m. close. Trading later resumed[citation needed]. Malaysia, Singapore, Taiwan and the Philippines have decided to pull Chinese dairy products off shelves.
      In February 2009 there was controversy about the safety of using osteoblast milk protein (OMP) in Mengniu's Milk Deluxe.


      Mengniu Arla
      In 2006, China Mengniu Co. Ltd teamed up with Arla Foods, the largest producer of dairy products in Scandinavia, to produce and distribute solid milk products in China, Hong Kong and Macau. The Chinese dairy products maker said it would hold 50 percent of the venture, while Arla Foods would own 48 percent. The joint venture company was named Mengniu Arla[10][11][12]

      17/9/2008,Arla Foods issued a statement on the company's web site[13], Mengniu Dairy, its Chinese joint venture partner, whose products have tested positive for melamine, and subsequently have been recalled and production at Mengniu Arla's milk powder factory has been temporarily suspended.

      CEO Peder Tuborgh, Arla Foods,[14] said: "The situation is extremely distressing for all the families who need milk of the highest quality to feed their children. It is extremely important that we get to the bottom of the problem so that consumers' safety can be guaranteed and confidence in the Chinese dairy industry maintained, together with Mengniu and the authorities, we're doing everything we can to safeguard quality."
    Your message has been successfully submitted and would be delivered to recipients shortly.