Good news re: Iditarod
- From Sled Dog Action Coalition, http://www.helpsleddogs.org:
Pets.com has removed the article that promoted the Iditarod dog sled race on
its website. Suiza Food Corporation has ended its Iditarod musher
sponsorship. This will be the last year of New World Pasta's (Hershey Foods,
minority shareholder) involvement in the Iditarod. Excerpts from New World
Pasta's letter, the memorandum from Suiza Foods and the letter from Pets.com
The World Pasta:
"We acknowledge your concerns regarding the use of sled dogs in the Iditarod.
We have a long-standing professional relationship with one of the mushers
who requested our sponsorship of his sled for this year. It was because of
this relationship that New World Pasta became involved in sponsoring a musher
for the 2000 Iditarod.
Our agreement to sponsor this individual is a one-year agreement. We will not
be involved in sponsoring a sled in the Iditarod in the future. Thank you for
contacting us regarding your concerns."
To: Persons Concerned with Iditarod Sponsorship
From: Michelle Goolsby
Chief Administrative Officer
Suiza Foods Corporation
As many of you know, our subsidiary, Morningstar Foods, made a small
contribution in support of a participant in the upcoming Iditarod, in
response to a solicitation by the racer. Thanks to correspondence that we
have received from many of you, it has come to our attention that acts of
cruelty to animals may be associated with the Iditarod. As a result, we have
withdrawn our sponsorship of the upcoming race, and we have no intention of
supporting this event in the future.
Suiza Foods Corporation is committed to the humane treatment of animals. We
believe that our significant investment in Horizon Organic, a company
dedicated to producing products in harmony with the environment and animal
welfare, is demonstrative of our commitment to responsible corporate
Thanks to those of you who were involved in bringing this situation to our
attention. Please direct any further questions you may have to Stacy
Blakeley, at 800-431- 9214.
Thank you for contacting Pets.com.
Thank you for contacting us regarding our recent article on dog
sledding. The intention of the article was to promote an activity that
can enhance the bond between dog and human and provide fun and exercise
for both. Unfortunately, when this activity is taken to the extreme (as
in the Iditarod) it can result in the mistreatment of animals, which is
unacceptable in any context.
We have removed the article from our Web site. When pursued
responsibly, sledding can be a great way for dogs and their humans to
enjoy the outdoors together. Dogs should not be pushed beyond their
physical limits in pursuit of human goals, however, and we thank you for
We look forward to serving you in the future!
Customer Service Specialist
Phone: 1-888-321-PETS (7387)
Phone Hours: 6am-8pm Monday - Friday (Pacific Time)