Nike's new commercial depicting vicious dogs...correction
- CROSS POST WIDELY!!!!!!
Nike has a new commercial...correction!
For those who have seen the first copy of this alert, or do not have
the ability to view the commercial, it is only fair to give a
correct accounting, so when you write to Nike, you will have the
facts, and we will have a much better chance to have this commercial
Nike has a new commercial, "The Battle," and in it there is a very
brief segment showing a Rottie and Pit on leashes, snapping at each
other, and being pulled back before they actually make contact.
There is no fight scene, and if you blink, you will miss the scene
completely! They do give the impression of being vicious dogs, and
with all the hype about these dogs being born vicious, we do not
need Nike perpetuating this type of misconception. Please do email
Nike, and politely ask them to cut the scene showing the dogs, or to
pull the commercial completely.
The video can be seen at:
Please email them, and explain why we feel this is inappropriate!
Their Email site is at
Following is a sample letter provided by Kirsty Sheridan.
If you use the following letter, change it at least a little, to
reflect your own personal thoughts. Please be polite, and
Hello, I am writing in reference to your commercial, "The Battle," a
part of which clearly shows slathering, snapping dogs which seem to
be a Pit Bull and a Rottweiler. This scene depicts the dogs in
a "stand off" pose, and not in the manner in which I would like to
see 2 such lovely dogs portrayed.
I am sure you are aware of how much unneccesary bad press the Pit
Bull and Rottweiler already get, and this does not help. As long as
this commercial airs with the dog scene intact, my family and
friends will not be purchasing Nike footwear! Please reconsider and
cut the dog scene, or retract this commercial completely, as I am
sure you would not like to be seen in a bad light by all dog lovers