Semiotics QuestionGood Afternoon,
Hi, I have never started a post here, but I have a question about the use of a symbol in advertising or marketing materials.
A little background...
I am a Graphic Designer living in Richmond, Virginia. There is a high degree of using the “fish” or Ichthys in business communications. My personal feeling that it may be construed an exclusionary symbol to people of other religions.
I realize the symbol may specifically be meant to relay the feeling of “I have a higher standard of behavior in my business dealings” rather than “I am a Christian and I will not do business with you because you are not.” However, I also believe there is a possibility of confusing the symbol for exclusion rather that inclusion and tolerance and because of this possible confusion should not be used.
I haven't run into this problem, but I would personally advise against use of the symbol for that reason. Does any one have an opinion? Or research? What do people of ACA belonging to another religion or culture feel about this symbol?
- Thanks Debra. I teach Communication courses at Hardin-Simmons University in Abilene, Texas. I hope to reference your site when discussing intercultural communication, and in my Organizational Communication course.
Welcome to ACA.
Associate Professor of Communication
On Dec 27, 2013, at 11:39 AM, Debra L. Flowers wrote:
I, Debra Flowers, am happy to be joining ACA. I am and have been for the last 8 years an adjunct instructor of Communication Studies at Austin College in Sherman, TX. Previously, I taught seminars for 20 years for about 10,000 managers, focusing on leadership and employee selection applications of the Value Systems Analysis theory, and worked as a communications consultant. I have co-authored three books-- two on the Value Systems Analysis concept and one on employee handbooks-- and published articles in professional journals.
This year my husband, Vince Flowers, PhD, and I published a new website, www.valuesystems-thatslife.org<http://www.valuesystems-thatslife.org/> . Including 100 PowerPoint presentations, the site reviews the work we did for 30 years on the Value Systems Analysis (VSA) theory and introduces the That's Life Concept, which Vince created, that includes and greatly expands the VSA theory. The website is free to all.