970Re: Corporate Sponsorship
- Nov 2, 2006Myrene and Ann:
I've been following this discussion with great interest. Myrene,
you've hit on a key element of a successful sponsorship program.
What I've witnessed at conference events is varying levels of
sponsorship, but also large participation by vendors who exhibit. Not
knowing how past conferences have operated, I would suggest
considering allowing vendors to exhibit during a conference. This
would definitely increase the amount of labor exponentially (unless
one finds an exceptional coordinator/event planner among the ACA
ranks), but it could also bring in a rather sizable amount of funds.
Sponsorship opportunities could exist in a number of places: finding
a sponsor for the conference program (and allowing an ad on the
back); sponsored box lunches in which the sponsor foots the bill;
sponsored daily newsletters; sponsored excursions in the area; etc.
All of the opportunities come with the exchange of free publicity.
What exhibit halls add to the mix could get rather interesting, as
Just some thoughts to ponder and debate. :)
Valley Forge, PA
--- In email@example.com, Myrene Magabo <magus_898@...>
>of airline sponsorships. Or, getting sponsorships from the likes of
> Dear Dr. Rosenthal:
> When I submitted my plans and intent to serve ACA, I had thought
Expedia, Trip.com. (Or, crusise ships) for reduced fare.
>the Philippines, the University hostel could possibly sponsor our
> If, for instance we can set up a conference at the University of
lodging or any hotel that's tied up to the country's Department of
Tourism. Sponsorship concepts like that. Some restaurants in the
locality. Media organizations that will cover the affair and feature
the sponsoring agencies. If we can actively improve and develop our
materials, probably, we can work with Universities and Colleges in
terms of Communication Conferences, Fora, Education and Training.
And, we could possibly include promotion of Communication Research
and Publication that will broaden and strengthen the field of
>continuing education and training to our members. Their employees can
> Corporations can benefit from our organization If we can provide
avail of training opportunities. We should then be able to design
communication training programs for organizational personnel (i.e.,
improvement of their communication skills both oral and written,
communication strategies that improve organization productivity or
improve operations and management). That, way, we can develop a
symbiotic relationship with our sponsoring corporations.
>of sponsorship if, I am able to profoundly explain and present ACA's
> I could probably start this "network like" or chain-like concept
quality "communication materials" that could enhance for instance,
the teaching of Communication or develop further the field or
Communication Research in the Philippines. We can probably offer
Communication Educators Conference... we can survey and find out
their interests and priorities in terms of advancing communication
education and communication research in the country.
>accomplish something like that.
> It will not be an instant task to do but we could probably
>conference and solicits financial support from external sources in
> Ann Rosenthal <dr.ann.rosenthal@...> wrote:
> Each year the American Communication Association holds a
order to make the meeting more affordable. For example, we get free
books from publishers, which we then sell at silent auction to
conference attendees. This gives the publisher visibility among
potential textbook adopters and povides great deals for our members.
It generates a very small amount of revenue.
>Kirk will be posting something soon about the specifics. However, my
> One year from now we will meet in Taos, New Mexico, and Dr. Rita
question today relates to corporate sponsorship in general.
>that want to become involved?
> What sponsorship opportunities can ACA provide to organizations
>financial support for this organization. We currently have the
> This question is not a hypothetical one. I plan to solicit
corporate sponsorship of EWO, LLC, my own company, and
>the cost of my trip to Mexico City to represent ACA at the talks
> Web Hosting &
> Development provided by:
> Besides assisting with the website development, EWO, LLC, covered
creating the InterAmericas Council. ACA could not have afforded to
cover that expense.
>only alive and growing, but doing so without individual membership
> Rest assured that I am committed to keeping this organization not
fees. Our journal shall remain freely accessible as well. We can only
do that by providing some value to receive external support.
>donations and to explain just what these donations support. So, what
> We will be adding a mechanism on our website to accept
do the donations support? Suggestions? What value does this provide
to the donors?
> Ann Rosenthal, Ph.D.
> President, ACA
> Want to start your own business? Learn how on Yahoo! Small
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