Re: [agile-usability] User testing via 'out-of-context
- Thank you, Carol and Georgi.I agree with the downside of adding the links and have, instead, been proposing A/B testing with an improved design as well.I never thought of using Skype or GotoMeeting for usability testing. That's a great idea!Maria
From: Carol Smith <carol@...>
Sent: Monday, August 15, 2011 1:31 PM
From: Maria <maria_gililova@...>
Sent: Monday, August 15, 2011 4:37 PM
Subject: [agile-usability] User testing via 'out-of-contextHi all,
I'd like to get your opinion on a question of weather it is appropriate to place something on a live site for sole purpose of gathering click-through data knowing that the placement of this particular link/feature will be out of context both in terms of content and style of the rest of the page.
Here is the details of the problem. The design team I am leading is working on improving one of the key pages on the site. The page has overwhelming amount of content, features and lack of focus. We know from usability tests that users have trouble finding the content they are looking for. Some content takes too long to get to and we don't know if that content is important to our users.
The lead of tech is proposing that we place "prominent links at the top of the page", one a time, that will lead users to pieces of this content. By placing a "large and bold link" at the top we will be able to tell, by click-through data if users are interested. These tests, she proposes, would be up for three days each.
I am opposed to this type of testing as I believe that we would be making the page worse than it is now. Instead, I think that we would before successful in gaging users' interest in specific pieces of content in one-on-one user sessions. But since she is being adamant about this, I am loosing the number of arguments against her idea.
What do you think?