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[event] A Journey from Ethnography to Design

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  • Danny Hope
    (cross posted) Where: Brighton, UK When: Tuesday, May 12, 2009 at 6:45pm Info and booking: http://uxbrighton.org.uk/from-ethnography-to-design If you are
    Message 1 of 1 , Apr 28, 2009
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      (cross posted)

      Where: Brighton, UK
      When: Tuesday, May 12, 2009 at 6:45pm

      Info and booking: http://uxbrighton.org.uk/from-ethnography-to-design

      If you are interested in using ethnography to improve design, this
      event is definitely for you.

      Simon Johnson & Miles Rochford will provide two perspectives on
      ethnography, from client and agency points of view.

      --

      1. Simon Johnson: Bridging the Ethnography/Design Gap

      Simon is a user experience consultant working with Flow Interactive.
      He has worked for clients such as Reuters, Nokia and the Environment
      Agency.

      Simon has recently completed an research project for the Environment
      Agency that has involved a mix of ethnography, user testing with
      Silverback, depth interviews, war rooms, and design. Normally such
      projects have tight NDAs, which stop the wider UX community from
      learning about them. However, in this special case, the environment
      agency has given the all clear, making this a great opportunity to
      learn about a project that would normally be kept behind closed doors.

      Some of the talk’s highlights:

      * Learn how street research can be translated into a final design
      – that is so challenging it changes the mind of the Secretary of State
      for Environment.
      * Get the ‘heads up’ on a national project that will affect 2.1
      million houses on the coast, yes that includes Brighton.
      * Hear how Silverback software fared in dated 1970 seedy hotels.
      * Learn how to be jabbed in the chest by irate ‘users’ from
      Norfolk and take it like a man.
      * Marvel how simple ethnographic research can put the government
      machine onto a different track.

      2. Miles Rochford: [subject TBA]

      Miles is a Design Specialist at Nokia Design, based in London, England.

      He has been an information architect and user experience specialist
      for more than six years, working on a range of projects for
      government, non-profit, corporate and startup clients based in the
      United States, Europe and Australia.

      He has experience in a range of different areas, including interaction
      design, spatial data, health informatics, social networking, media
      sharing, mobile devices, and service delivery.

      [talk description to follow. Updates via http://twitter.com/uxbri .]

      After the talks, we’ll continue the conversation over a drink at The
      Greenhouse Effect.

      --
      Danny Hope
      User Experience Consultant, Brighton (UK)
      07595 226 792
      @yandle
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