Re: [agile-usability] Who is using multiple personae for one job role?
- Hi Jon,
On 27 Nov 2006, at 17:50, Jon Meads wrote:
> I would say that JimTheEagerHobbyPhotographer is a different role than
> MarthaTheSeventyYearOldGrandma. I view roles as identifying
> responsibilities, objectives, and goals and persona as identifying
> chararacteristics that will affect interpretation and behavior. Jim
> Martha have different goals. That would put them into different
> roles for
> me - which means they are likely to have different task priority..
I think I understand the distinction that you're drawing between
roles and persona. However don't you tend to end up between a one-to-
one relationship between roles and persona? If so I'm not sure I see
the utility in separating the concepts... but this may well be me
> > With corporate software, there is an existingI do find that I use personas less often in the
> > structure that groups people by function,
> > education, and those introduce a minimal amount
> > of uniformity (again, I'm not saying that
> > individual differences don't exist within
> > a same work unit... Just saying that there
> > is a bit more uniformity there).
> Look closely at anything and uniformity disappears.
> ( http://
> www.despair.com/individuality.html )
enterprise and more often in the consumer world, but I
would attribute this to the relative "horizontal-ness"
of the system under consideration, rather than the
"enterprise-ness" of system.
When you have a very vertical application in the
enterprise context, roles can go a long way and are
often a good enough model to use--especially when
combined with feedback from actual users.
But when the system is more horizontal--a phone system
perhaps--personas become more useful because the role
"phone user" doesn't get you very far.
I agree with Jared that the closer you look, the less
uniformity you have. Thus "horizontal-ness" is
something of an artificial distinction. If are
motivated to look at any vertically-defined role
closely enough, if you spend enough money and time,
you can make a vertical role as horizontal as you
So what determines "horizontal-ness?" I would argue
that (in terms of deciding whether you use personas as
a design tool) you consider both the intrinsic
differences of behavior and motivation, but also the
extrinsic factors: namely the relative value of
investigating those differences on any given project,
and the relative motivation of the client to pay for