Re: Innovation Games -- A new book on customer driven innovation
- In support of what Luke's doing: we at ThoughtWorks have incorporated
a number of Luke's Innovation games into what we do on a regular
basis with our clients. Some of our people have been working with
the games long enough that they've started improvising and
combining. For example a common session to run is a Futurespective -
a cross between a traditional Agile retrospetive and Luke's Remember
the Future game.
The book is an excellent toolkit for people wanting to involve
customers and end users collaboratively and productively in an Agile
context. It takes a huge step forward from just asking "what should
the product do?"
--- In email@example.com, "lukehohmann"
> Dear friends - I'm sending this message to let you know that my new
> on customer driven innovation, Innovation Games: CreatingBreakthrough
> Products Through Collaborative Play1/qid=1154967822/ref=p\
> d_bbs_1/104-3000056-6284705?ie=UTF8> is now available. Innovationgroups
> Games(sm) are a set of proven techniques for working with small
> of customers to create higher value products and services. They area
> means of fueling innovation by understanding what your customersreally
> want. They have used by companies such as QUALCOMM, Emerson Climateto
> Technologies, Wyse and Ticketmaster as well as by father's seeking
> better understand what their daughters wanted in a new car. The bookplay,
> describes each game, and in a practical manner shows how to plan,
> and post-process the results of the game. I'd like to thank Jeff599
> Patton, owner of this group, for giving me permission to post this
> announcement. Regards, Luke Hohmann | CEO | Enthiosys, Inc. |
> Dawn Drive | Sunnyvale, CA 94087Innovation
> Innovation Through Understanding
> cell: (408) 529-0319 | lhohmann@...
> www.enthiosys.com <http://www.enthiosys.com/> | Join the
> Games Forum: www.enthiosys.com/forum<http://www.enthiosys.com/forum>
> Author of "Beyond Software Architecture: Creating and SustainingWinning
> Solutions" and "Innovation Games: Creating Breakthrough ProductsThrough
> Collaborative Play"