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Re: [agile-usability] looking for the name of a visual design technique

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  • Bruce Tsuji
    In psychology this is called the method of paired comparisons. If you have 20 things to compare, you take every possible pair of items and ask for a judgment.
    Message 1 of 8 , Apr 6, 2006
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      In psychology this is called the method of paired comparisons. If you
      have 20 things to compare, you take every possible pair of items and
      ask for a judgment. See
      http://en.wikipedia.org/wiki/Paired_comparisons

      Best regards,

      -Bruce Tsuji.

      On 4/6/06, Larry Constantine <lconstantine@...> wrote:
      >
      > Jeff wrote:
      >
      > > And, I think it's sort of the same thing my optometrist does when I'm
      > > getting a new lense prescription: "Is A clearer, or is B clearer? A
      > > or B.... A or B."
      > >
      > > Basically when differences are slight, it's hard to detect the
      > > "quality" of the difference without oscillating between both options.
      > >
      > > This seems like a common technique that there has to be a name for -
      > > and I'm wondering if anyone knows what it is.
      > >
      > > What's the name of this technique? Does anyone know an optometrist?
      >
      > Engineers sometimes refer to this technique as "A-B-ing" but I have also
      > heard the term used to refer to side-by-side comparison of two
      > approaches--another design operation I often use.
      >
      > --Larry Constantine, IDSA
      >
      >
      >
      > Jeff wrote:
      >
      > > And, I think it's sort of the same thing my optometrist does when I'm
      > > getting a new lense prescription: "Is A clearer, or is B clearer? A
      > > or B.... A or B."
      > >
      > > Basically when differences are slight, it's hard to detect the
      > > "quality" of the difference without oscillating between both options.
      > >
      > > This seems like a common technique that there has to be a name for -
      > > and I'm wondering if anyone knows what it is.
      > >
      > > What's the name of this technique? Does anyone know an optometrist?
      >
      > Engineers sometimes refer to this technique as "A-B-ing" but I have also
      > heard the term used to refer to side-by-side comparison of two
      > approaches--another design operation I often use.
      >
      > --Larry Constantine, IDSA
      >
      >
      >
      >
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