RE: [agile-usability] Calculate Return On Investment
- [Frank Maurer] Yes, you can surely (somehow) calculate ROI - after the
return actually happened, i.e. in retrospect. But I can see why you
question ROI calculations. They are often done to justify and
discriminate between projects. Then the calculations are based on more
or less founded guesses and estimates. These numbers are very easy to
manipulate to get the results that a project proponent (or project
Yeah. It's like those "business plans" that forecast amazing profits
based on the overly optimistic assumption that everyone who MIGHT
possibly benefit from your new product will IMMEDIATELY WANT to buy it.
Life is a bit more complicated than that.