4094Re: [agile-usability] Re: Online Usability Tests
- Mar 18, 2008Todd Zaki Warfel wrote:
> They tried three times. On the fourth time, they said "I wonder ifI do know of places that capture this on a statistical basis. I have
> it's not letting me put a space in." Yup, that was the problem. They
> couldn't get past the registration form. because the validation
> wouldn't allow spaces in the name fields (ironically, that means I
> wouldn't be able to register, as my last name has a space in it).
> Something on-line testing won't capture.
pals at one site that care a lot about the signup process. As with
something like Netflix, signups are the primary revenue source, so they
care a lot about it. They have two techniques that they use heavily.
One is to record all form submissions, successful or failed, and take a
close look at the ones that don't succeed the first time. They have
discovered a number of usability issues this way, including issues with
field labeling, allowed values, and hard-to-read CAPTCHAs
The other is extensive A/B testing. When they realized the CAPTCHA was a
problem, they ran several different versions in parallel to see which
one users had the most success with.
could also do some interesting things by capturing the event stream and
sending it back via AJAX. And I'd love to try to build something that
ties those events into snapshots taken via Flash's webcam support.
But yeah, I agree with the basic point, which is that there are some
things much easier to get in person.
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