1246Re: Choice modeling and Agile?
- Jul 2 9:14 AMI've tried, but can't find anyone who can come up with the numbers.How do you get those detailed number?AlistairIn a message dated 7/2/2005 9:02:02 A.M. Mountain Daylight Time, firstname.lastname@example.org writes:
Subject: Choice modeling and Agile?
I wanted to see if anyone was using choice modeling in conjunction
with Agile development?
For those not familiar with it, choice modeling views the value of a
product (and the price one is willing to pay for it) as the sum of the
features and attributes the product contains. You ask participants not
just to rank elements in priority order, but instead to assign dollar
values to features based on their importance to the customer. The more
dollars assigned to a feature/attribute, the more important it is to
The resulting data can be used not only to understand what is
preferred, but how valuable each element is, how much more important
certain elements are than others, and potentially how much a customer
may be willing to pay for a product with a given set of features and
It's actually much more than that -- there's a good body of
statistical, econometric, and business academia work in the field --
but that's the simple, practical application of the idea.
This seems to be a natural fit with the prioritization of features
that goes on for each iteration. I'm trying it out, combining the
results of choice modeling and traditional questionnaires (which
capture what people say they want) with data gathered during field
studies and ethnographic interviews (which captures what people really
need, often unspoken), and using all of that to better understand
prioritization. It's certainly a "lightweight" approach to choice
modeling, but just trying it out on a project, it seems to have
yielded some interesting insights.
So, I wanted to see if anyone has tried anything similar, or has any
thoughts on this approach.
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