1215Re: [agile-usability] Book Reviewer Request for a New Book on Customer Driven Innovation
- Jun 5 8:09 PMHello
I am afraid if I'm too late to answering your request. I have two of
your previously published books(BSA, JSP) and liked both. I am very
much interested in reviewing the book.
I have an experience working for one of the largest web portals in the
world. We designed a new web service using an agile methodology(a
combination of a few). I knew the agile methodologies(especially XP)
were relatively weak on customer side -- not much guidance for the
customer. Usage-centered design, paper prototyping(with other cheap
prototypes), iterative/incremental development with frequent feedback,
closed-beta/focus groups/interviews, outcome-based thinking(Turn
Customer Input Into Innovation
), and Innovator's Dilemma/Solution were particularly helpful.
I believe your book might fill the leaks.
On 5/9/05, lukehohmann <LukeHohmann@...> wrote:
> Dear friends and colleagues,
> I'm writing to request your assistance in reviewing the draft version
> of a new book I'm writing on customer driven innovation. The working
> title and first two paragraphs are next. If this sounds like something
> that is of interest to you, please send me an email and I'll send you
> a review copy of the book.
> "Innovation Games: Creating Breakthrough Products and Services Through
> Customer Understanding."
> The foundation of innovation is a deep understanding of your customer.
> Their desires, problems, and challenges all represent opportunities to
> create innovative products and services. Unfortunately, developing the
> understanding that drives innovation can be pretty hard. Customers are
> people. They don't always know what they want. Simply asking them
> "What do you want?" or "Tell me what you think our product should do"
> isn't very effective at discovering what they really want. (I've also
> tried asking them "What don't you want?". This isn't much better).
> The challenge is not in the motivation to develop this understanding.
> It is the tools. Simplistic questions like those found above just
> don't work very well. What does work are the 12 games described in
> this book. You'll find that if you use them, you'll come to understand
> what your customers really want. You'll have fun doing it. More
> importantly they'll have fun doing it. And armed with this
> understanding, you'll be able to create the breakthrough, innovative
> products that are the foundation of lasting success.
> Luke Hohmann
> President and Founder
> Enthiosys LLC
> cell: (408) 529-0319
> Author of Beyond Software Architecture: Creating and Sustaining
> Winning Solutions
> Yahoo! Groups Links
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