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1215Re: [agile-usability] Book Reviewer Request for a New Book on Customer Driven Innovation

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  • June Kim
    Jun 5 8:09 PM

      I am afraid if I'm too late to answering your request. I have two of
      your previously published books(BSA, JSP) and liked both. I am very
      much interested in reviewing the book.

      I have an experience working for one of the largest web portals in the
      world. We designed a new web service using an agile methodology(a
      combination of a few). I knew the agile methodologies(especially XP)
      were relatively weak on customer side -- not much guidance for the
      customer. Usage-centered design, paper prototyping(with other cheap
      prototypes), iterative/incremental development with frequent feedback,
      closed-beta/focus groups/interviews, outcome-based thinking(Turn
      Customer Input Into Innovation
      ), and Innovator's Dilemma/Solution were particularly helpful.

      I believe your book might fill the leaks.

      June Kim

      On 5/9/05, lukehohmann <LukeHohmann@...> wrote:
      > Dear friends and colleagues,
      > I'm writing to request your assistance in reviewing the draft version
      > of a new book I'm writing on customer driven innovation. The working
      > title and first two paragraphs are next. If this sounds like something
      > that is of interest to you, please send me an email and I'll send you
      > a review copy of the book.
      > "Innovation Games: Creating Breakthrough Products and Services Through
      > Customer Understanding."
      > The foundation of innovation is a deep understanding of your customer.
      > Their desires, problems, and challenges all represent opportunities to
      > create innovative products and services. Unfortunately, developing the
      > understanding that drives innovation can be pretty hard. Customers are
      > people. They don't always know what they want. Simply asking them
      > "What do you want?" or "Tell me what you think our product should do"
      > isn't very effective at discovering what they really want. (I've also
      > tried asking them "What don't you want?". This isn't much better).
      > The challenge is not in the motivation to develop this understanding.
      > It is the tools. Simplistic questions like those found above just
      > don't work very well. What does work are the 12 games described in
      > this book. You'll find that if you use them, you'll come to understand
      > what your customers really want. You'll have fun doing it. More
      > importantly they'll have fun doing it. And armed with this
      > understanding, you'll be able to create the breakthrough, innovative
      > products that are the foundation of lasting success.
      > Regards,
      > Luke Hohmann
      > President and Founder
      > Enthiosys LLC
      > cell: (408) 529-0319
      > www.enthiosys.com
      > Author of Beyond Software Architecture: Creating and Sustaining
      > Winning Solutions
      > Yahoo! Groups Links
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