Universal Music, Samsung Launch Mobile Music Service for Africa
11:54 AM PDT 3/13/2013 by Georg Szalai
The streaming service, dubbed The Kleek, will initially be free.
Vivendi's Universal Music Group sees the potential to develop music stars and reach more music fans across Africa. On Wednesday, the company unveiled a pan-African mobile music streaming service in partnership with Samsung and African and international music labels.
The service, dubbed The Kleek, will initially be free. It is designed and built to bring fans across the continent their favorite music and give artists access to a wider pan-African audience, the music major said.
âBy investing in the Kleek weâre providing a platform for the very best of African talent to reach a wider audience," said Max Hole, chairman and CEO of Universal Music Group International. "With the explosion of smartphones and other mobile devices, the Kleek has the potential to attract tens of millions of music fans across Africa.â
The companies didn't detail names of artists whose music will be available on the service.