Digital Startups, Developing Market Establishing New African Music Industry
- After long-term challenges with widespread piracy and a widely disparate radio and record industry, a burgeoning legitimate music scene is fast emerging on the continent of Africa.
An expanding middle class, a fast-growing population with more than 65% under 35 and digital startups helping to leapfrog infrastructure weaknesses are making major African cities emerge as not only sources of great local talent that can go global in a meaningful way, but also markets and venues for U.S. and other global artists touring and selling their music.
"Africa is the last big secret in the music world, and it's just about to blow up," says Obi Asika, CEO of Lagos, Nigeria-based media and entertainment company Storm 360. "In South Africa and the associated regions around southern Africa, [the business and music industry infrastructure] are much more structured, more like the West."