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Choosing the Right Affiliate Programs
By Dan Grossman
The affiliate programs you choose to participate in, the ones
you advertise, can decide whether you meet with success on the
'net or not. For many websites, advertising sales are the only
income they generate, so choosing what programs to advertise is
crucial to your online success.
So how do you go about choosing the right affiliate programs for
your particular site? There are certain criteria you need to
evaluate to determine if the program will be successful on your
Does this product match the audience of your website? If you are
running a site for dog owners to learn about their pets, will
your audience be especially interested in buying sports cards?
Probably not, at least not most of them.
Interest goes hand-in-hand with audience. The perfect affiliate
programs for your website are ones which your audience will be
specifically interested in while at your website. Using the
dog owners site as an example again, if someone has ended up
at your site they'd probably be interested in dog owner-related
products and offers while at your site. One would be most
likely to be successful offering a dog training manual or pet
toys from your site.
=> Type of Offer
There are three basic types of affiliate programs. Ones which pay
for each click-through, for leads, or for sales. While the
payouts for a sale are generally higher than a lead, and leads
higher than for a click-through, a website owner must consider
how successful the program might be. If you are required to sell
a $29.95 book on your website to earn a commission, you might not
be as successful as if you were offering free pet toy samples.
The response for the offer would be much greater than that of a
product the user must buy before you earn a commission. If your
site has substantial traffic, offers paying per click can quickly
add up to earn significant amounts if you choose offers that your
audience would be interested in clicking through to find out
The final item you must consider when choosing the right
affiliate programs for your site is the commission, or in other
words, the amount you are paid for each click, lead, or sale.
While you may be able to generate hundreds of clicks on one
program's ads, if they are only paying $0.01 per click you may
not earn as much as if you ran a program that pays $2 for a lead,
and you would need to generate 200 clicks to earn the same
amount. Equally, an affiliate program paying $20 commission on a
sale of a $50 product might sound great, but if you can only sell
one or two of the product in a month it may not be worthwhile.
Consider those 4 criteria when choosing affiliate programs to
add to your website, and you should enjoy more responses and,
therefore, more revenue from your website.
About the Author:
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