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Article Title: Introduction To SEO: What Is SEO?
Author: Otilia Otlacan
Word Count: 638
Article URL: http://www.isnare.com/?id=21450&ca=Internet
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Tough question, "What is SEO?". As with pretty much all
internet-related terms, concepts and notions, that of "SEO"
does not have a unique definition and it is a blurry concept in
most people's mind.
Still, what is SEO? Since there is no ultimate, fully
comprehensible definition for "SEO", the only way to go is to
take a look at several definitions and try to merge them in
order to have the right perspective.
Wikipedia : "Search engine optimization (SEO) is a set of
methodologies aimed at improving the visibility of a website in
search engine listings. The term also refers to an industry of
consultants that carry out optimization projects on behalf of
Fakezilla : "The changes that are made to the content and code
of a web site in order to increase its rankings in the results
pages of search engines and directories. These changes may
involve rewriting body copy, altering Title or Meta tags,
removal of Frames or Flash content, and the seeking of incoming
The Web Search Workshop : "The term used to describe the
marketing technique of preparing a website to enhance its
chances of being ranked in the top results of a search engine
once a relevant search is undertaken. A number of factors are
important when optimizing a website, including the content and
structure of the website's copy and page layout, the HTML
meta-tags and the submission process."
6am Media : "The process of improving web pages so that it
ranks higher in search engine for targeted keywords with the
ultimate goal of generating more revenue from the web site.
There are many SEO techniques. In general, these techniques can
be categorized as On-Page Optimization, On-Site Optimization,
and Off-Site Optimization. There are also two schools of SEO:
white hat SEO and black hat SEO. White hat SEOs are those that
play by the rule (actually guidelines provided by search
engines). Black hat SEOs are those that push the limit of SEOs
and employ some questionable or prohibited techniques
(according to the guidelines). These black hat SEO techniques
are also commonly known as spam."
Website NOVA : "acronym for search engine optimization. This is
the process of making a website 'search-engine-friendly. Search
engine optimization is primarily used to increase rankings in
SERPs, and effective SEO can increase the potential of your
website and bring in more traffic."
Thousands more definitions are available, almost as many "SEO
guru's" you will find online ("The Guru Problem" is actually
the title of another article to be published soon).
As you can see, no definition is like another, but they all
tend to converge to a certain common understanding.
There are numerous techniques and tools used to achieve SEO
goals, and they should NOT be included within a definition.
Since it is not correct to define a concept through its tools,
here is a definition I have come up with after long
deliberations. The suggestion is to define SEO as follows:
SEO = abbreviation for "Search Engine Optimization", the
process of optimizing and tuning a web site and gaining online
awareness for it, in order to deliver targeted visitors and
ensure high conversion rates.
When done correctly, SEO activities must:
- make search engines crawl the site;
- make search engines index the site;
- ensure a high ranking among SERPs (Search Engine Results
Pages) for given keywords;
- achieve a high page rank;
- drive targeted traffic;
- achieve high conversion rates among the site's visitors.
Since nothing is definitive and ultimate in the world of SEO,
I'd like to receive your feedback and comments: TeaWithEdge.com
is a way to contact me and speak up about your Marketing
About The Author: Otilia is an e-Marketing expert. She owns
http://www.marketingwho.com, and her current SEO clients are
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