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Introduction To SEO: What Is SEO?

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  • Otilia Otlacan
    Message 1 of 1 , Dec 1, 2005
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      Please consider this free-reprint article written by:
      Otilia Otlacan

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      Article Title: Introduction To SEO: What Is SEO?
      Author: Otilia Otlacan
      Word Count: 638
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      ================== ARTICLE START ==================
      Tough question, "What is SEO?". As with pretty much all
      internet-related terms, concepts and notions, that of "SEO"
      does not have a unique definition and it is a blurry concept in
      most people's mind.

      Still, what is SEO? Since there is no ultimate, fully
      comprehensible definition for "SEO", the only way to go is to
      take a look at several definitions and try to merge them in
      order to have the right perspective.

      Wikipedia : "Search engine optimization (SEO) is a set of
      methodologies aimed at improving the visibility of a website in
      search engine listings. The term also refers to an industry of
      consultants that carry out optimization projects on behalf of
      client sites."

      Fakezilla : "The changes that are made to the content and code
      of a web site in order to increase its rankings in the results
      pages of search engines and directories. These changes may
      involve rewriting body copy, altering Title or Meta tags,
      removal of Frames or Flash content, and the seeking of incoming

      The Web Search Workshop : "The term used to describe the
      marketing technique of preparing a website to enhance its
      chances of being ranked in the top results of a search engine
      once a relevant search is undertaken. A number of factors are
      important when optimizing a website, including the content and
      structure of the website's copy and page layout, the HTML
      meta-tags and the submission process."

      6am Media : "The process of improving web pages so that it
      ranks higher in search engine for targeted keywords with the
      ultimate goal of generating more revenue from the web site.
      There are many SEO techniques. In general, these techniques can
      be categorized as On-Page Optimization, On-Site Optimization,
      and Off-Site Optimization. There are also two schools of SEO:
      white hat SEO and black hat SEO. White hat SEOs are those that
      play by the rule (actually guidelines provided by search
      engines). Black hat SEOs are those that push the limit of SEOs
      and employ some questionable or prohibited techniques
      (according to the guidelines). These black hat SEO techniques
      are also commonly known as spam."

      Website NOVA : "acronym for search engine optimization. This is
      the process of making a website 'search-engine-friendly. Search
      engine optimization is primarily used to increase rankings in
      SERPs, and effective SEO can increase the potential of your
      website and bring in more traffic."

      Thousands more definitions are available, almost as many "SEO
      guru's" you will find online ("The Guru Problem" is actually
      the title of another article to be published soon).
      As you can see, no definition is like another, but they all
      tend to converge to a certain common understanding.

      There are numerous techniques and tools used to achieve SEO
      goals, and they should NOT be included within a definition.

      Since it is not correct to define a concept through its tools,
      here is a definition I have come up with after long
      deliberations. The suggestion is to define SEO as follows:

      SEO = abbreviation for "Search Engine Optimization", the
      process of optimizing and tuning a web site and gaining online
      awareness for it, in order to deliver targeted visitors and
      ensure high conversion rates.

      When done correctly, SEO activities must:
      - make search engines crawl the site;
      - make search engines index the site;
      - ensure a high ranking among SERPs (Search Engine Results
      Pages) for given keywords;
      - achieve a high page rank;
      - drive targeted traffic;
      - achieve high conversion rates among the site's visitors.

      Since nothing is definitive and ultimate in the world of SEO,
      I'd like to receive your feedback and comments: TeaWithEdge.com
      is a way to contact me and speak up about your Marketing

      About The Author: Otilia is an e-Marketing expert. She owns
      http://www.marketingwho.com, and her current SEO clients are
      http://www.teawithedge.com and
      ================== ARTICLE END ==================

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