"Make Your Subscribers Love You!"
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"Make Your Subscribers Love You!"
(c) Ewen Chia - All Rights Reserved
Competition is so fierce on the internet.
With almost 500,000 ezines (and growing) online
now, how on earth do you make yours stand out?
Listen up if you're presently publishing an ezine.
Your Number One priority and concern should be on
retaining current subscribers, not getting new ones!
It always hurts to see an "unsubscribe me" message,
just where have I gone wrong?? You sometimes ask.
And if you've not started your ezine or opt-in list, you
must do so asap!
Let me tell you flat out...it's close to impossible to
market effectively online, without using some form
of email marketing. Be it an ezine, opt-in list, ecourse
So it'll be a shame for you to ignore the power of
email marketing, if you consider yourself an online
marketer or business owner.
With that in mind, here are 7 surefire strategies
to make your subscribers love you!
1. What's In It For Them?
The internet is a crowded marketplace, and subscribers
have a vast variety of ezine choices to subscribe to.
What makes yours so special?
First, identify a targeted niche to base your ezine on.
I mean, really narrow down.
If you're into cellular phones, don't just write about that.
Focus instead on a targeted area of cellular phones.
Some ideas that come to mind immediately are casings,
ringtones, mms, etc! You'll get a much more specific
audience this way.
Second, acquire good knowledge on your topic chosen.
Learn, find and seek out relevant information to pass
on to your subscribers. Save them time!
Third, innovative. Subscribers love a little innovation,
something that makes your ezine shine. Having interesting
contests is an example.
Wait, anyone done an audio, talking 'ezine' yet?
2. Project Your Personality!
Project your personality in your writing! Show some passion!
Get to know your subscribers and let them know you as a person
too. The online world is already very 'cold', and some warmth is
much needed : )
However, be positive here, never use your ezine to spread
negative comments or throw cold blankets on your subscribers.
That would come across as being unprofessional and having
poor attitude, and you'll see people unsubscribing in droves!
I mean, even in the real world, who wants to be around
So spread some good, old love instead. Be known as an
Editor who's real, approachable and friendly to build a
better relationship with your subscribers.
3. Show Some Respect
You should be treating your valuable subscriber as a friend.
I'm sure you won't mislead, ignore or harm your friend?
What I mean to say, show some respect.
For starters, never bombard him or her with senseless ads
all the time!
Keep your classified ads to the absolute minimum,
and separate solo ads from your regular issue.
And never promote just any product to your list
just to earn a buck.
Here's a quick guideline for recommending
products or services.
Quality products you've used yourself and gotten good results;
Valuable resources that will truly help them in their businesses;
Remember, trust is difficult to acquired but easy to lose
.it can be gone in a second!
4. Contact Me Please
Always provide a valid and working email address so that
your subscriber can contact you. Do not attempt to hide
your email from them. And if your phone is available,
all the merrier!
We're talking about a long-term relationship here,
and how can a relationship be started or sustained
without some form of communication??
Subscribers may need to contact you for assistance,
questions or feedback. Open this avenue to them,
it'll benefit you too.
And I forgot one important thing.reply to emails!
5. Work Hard For Your List
Here's an absolutely crucial factor - YOUR ezine must
be able to provide what the subscriber wants..in other
words, true value.
Ask yourself, what makes a subscriber subscribe??
To get your ads? No! He or she does so as they believe
your ezine can help satisfy their needs.
That is, the associated value, real or perceived, that
your ezine can provide them. This may come in the
form of good content, resources, reviews or discounts,etc.
What I'm suggesting here is, you've got to work hard
for your subscribers..
Provide relevant quality content, or write your own articles!
Give them valuable tools and resources that cater to their needs
Seek and negotiate geniune discounts and promotions for them
Keep them up to date in their areas of interest..etc!
Putting serious effort into your ezine will make your subscribers
appreciate you more, cause it shows.
6. Give Them What They Want
You ain't writing the ezine for yourself.
Find out what your subscribers' needs are, and provide them
with the resources to meet those needs if possible. The best
way to do that is to ask. Using polls, surveys or basic email
exchanges are all excellent methods of understanding your
Hear them, hear them!
7. Change Your Mindset
The best way to approach this - imagine yourself as a 'Mentor'
to your subscribers, guiding and helping them sincerely. Build them
into future joint venture partners for your business...it's a Win-Win
This mindset, if adopted correctly, can radically change your attitude.
You'll automatically provide the best committment and value to your
subscribers once you know how important they really are! :o)
Granted that it's already not easy publishing an ezine, why not make
it easier with the above tips?
Make your subscribers love you, and you'll have an enjoyable
Who Wrote This?
"The Quickest Way To TONS Of Web Marketing Tips!"
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So That YOU Can Make Money Online.G'uaranteed!
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