Publishing: Why Publish A Newsletter
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Title: Why Publish A Newsletter
Copyright (c)2002 Amrit Hallan
Ok, I know this topic has been beaten into pulp, but all the
same, its importance hasn't diminished. In fact, whereas
content-intensive web sites are hitting at the shores of
oblivion, webmasters are utilizing newsletters more and more to
generate business, retain hesitant customers, and bring people
back to the web site.
Doing serious business on the Internet means having to deal with
hundreds, or thousands, or even millions of eager surfers. And
most of the surfers are impatient - aware of the fact that for
one product, there are thousands of sellers with thousands of
variations and options. Generally, they are in a hurry to do
something, or, to go to some other site. But while they are on
your site, you can make them agree to receive some kind of
periodic email to provide them with useful information about
your product and related topics that can benefit them.
And this is where the power of communication lies. Once they are
ready to give their email address to you, it means somewhere,
they are interested in dealing with you, they are not wary of
hearing from you.
We generally get attached to people with whom we interact. Those
people get imprinted in our subconscious, and if those people
are likable, gain our respect and trust, we like doing business
So what precisely does an online newsletter do?
==> It keeps thousands of people informed about you and your
==> It builds their trust in you.
==> It makes them interact with you, on a regular basis.
==> It creates a positive image of yours, and your
==> It established a one-one rapport between you and your
==> You become a recognized name amongst thousands of
==> If people like what's published in your newsletter, 95% of
them would prefer to buy from you whenever they need to.
==> Whenever you want to spread some information about your
product/service, you can send it to thousands of people who have
opted-in to hear from you, without being branded as a spammer.
==> Since humans consciously and sub-consciously behave within
the laws of group dynamics, they prefer belonging to a certain
thought. So if you succeed in creating a dedicated segment,
they'll be eating out of your hands, literally.
Once an individual has received your newsletter for a couple of
months without a break, and goes through it in some manner
without unsubscribing, you've got yourself an eager reader, and
a prospective client/customer.
Who all can publish?
Anybody. Any kind of business you desiderate to promote, you can
do it through your online newsletter. So whether you sell
holiday items, or whether you sell books, music CDs, garments,
accessories, food. For example, if you supply packaged eating
items, you can start a newsletter on cookery where the
subscribers can share their recipes with each other. If you sell
books, you can start an interactive newsletter for readers and
new writers where they can share literary thoughts.
The possibilities are limitless, and it's beyond the scope of
this article to list them all here.
== Article Ends ==
About the Author:
Amrit Hallan is a copywriter and a writer. He writes content for
web sites, articles for various publications and he writes
search engine friendly, customized web page content. You can
check out his web site at http://www.amrithallan.com If you
want to read weekly, thought-provoking essays and articles with
a tinge of humor, you can subscribe to his column at
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