The Juice follows Juicy Larry in 80’s Los Angeles, where hair is king, and where the streets and the hairstyles are run by the powerful Fro Gang, led by their larger than life leader, Afro Malone. A freak accident and a botched protest leads to Larry becoming an pariah, losing his identity and sense of worth. All alone and desperate, Larry creates a product that will forever rock the hair community, called "The Juice." Becoming a kingpin in his own right, he takes over the streets and hair community of South Central LA, with an iron fist and runs a rival hair empire to his former beloved Fro gang. Soon, greed, jealousy, and power take over Juicy Larry, leading him and his gang, the Juicers, to make life-altering decisions before it’s too late.

These hair purists play no games. They’re tough, sharp tongued and will fight tooth and nail to defend their endangered hairstyle. Their creative yet interesting hair styling instruments comes in handy as formidable weapons against the Juices

These hair purists play no games. They’re tough, sharp tongued and will fight tooth and nail to defend their endangered hairstyle. Their creative yet interesting hair styling instruments comes in handy as formidable weapons against the Juices.

The world of the characters focuses on the metaphor of the Los Angeles gang wars through spoof, satire, subtle drama and a lot of Jheri Curl Juice. The Juice borrows tone from 80's pop culture.

The Juice will channel the 80s wildest, most colorful fashions, with massive dry afros and incredibly soaked Jheri curled heads, drawing serious comparisons to the Soul Glow family in “Coming To America.”

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