New training document on public awareness and behaviour change
The SUTP project has released a training course document on Public Awareness and Behavior Change, written by Carlos F. Pardo. This is a translation of the second edition in Spanish of this document (translation has been done by Jonas Hagen). Expanding on the contents of module 1e, the training course document describes how to define a target group, gives detailed instructions on how to get information from different target groups and what ways can be used to develop a specific campaign or public awareness initiative, based on principles of behavior change. It is available from our resources section (for registered users) here: http://www.sutp.org/index.php?option=com_docman&task=doc_download&gid=76 .
If you are not registered to sutp.org , please do so by clicking here: http://www.sutp.org/index.php?option=com_comprofiler&task=registers&lang=en
As always, these documents are a work in progress. Any feedback or comments are most welcome at carlos.pardo@... .
Carlos F. Pardo
Coordinador de Proyecto
GTZ - Proyecto de Transporte Sostenible (SUTP, SUTP-LAC)
Cl 125bis # 41-28 of 404
Bogotá D.C., Colombia
Tel: +57 (1) 215 7812