Sustainable Mobility Report
Toward Sustainable Mobility
Reprinted from Innovation Briefs, July/August 2004
Four years ago, the World Business Council for Sustainable Development, a loose coalition of 170 international companies drawn from 35 countries, launched an ambitious new project to investigate "pathways to sustainable mobility." The 12 sponsoring member companies read like a Whos Who in the world of energy and automotive enterprises. They include BP, DaimlerChrysler, Ford, General Motors, Honda, Nissan, Michelin, Norsk Hydro, Renault, Shell, Toyota and Volkswagen. "It is our collective view that the mobility sector will not be healthy over the long term unless mobility is made sustainable," the consortium members declared in a joint statement. Since the publication of its initial MIT-authored report, "Mobility 2001: World Mobility at the End of the Twentieth Century," in October 2001, (see, "Can Mobility be Made Sustainable?" Innovation Briefs, Nov/Dec 2001), the consortium, ably assisted by its lead consultant, George C. Eads, Vice President of Charles River Associates, has engaged in a broad inquiry of how the mobility-related trends identified in the MIT report might evolve over the next several decades and what approaches might be available to influence this evolution in ways that would make mobility more sustainable. The results have just been published in a 180-page report entitled "Mobility 2030: Meeting the Challenges to Sustainable Mobility," released in Brussels on the fifth of July.
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