If the purpose of this virtual club is to educate ourselves and each other,
then our Swedish friends at the Majornas Car Cooperative have once again
proved the principle. If you go to the Public Library on @World CarShare at
today, you will find a PDF file by that name
which offers a splendid, thoughtful, very well written overview of their
carshare project as well as the state of the art more generally. For me it
is a highly useful piece which among other things makes me think again about
many of those many small things that add up to make the difference between
failure and success.
Their treatment and discussion of using an Internet booking system is
especially valuable, and I am sure that every one of our members who runs a
carshare operation is going to read and benefit from this.
And their recommendations to government and use of the media are well
worth... more than just our attention.
The Majornas team is not the first to share such valuable materials with us
all, and I can only hope that we will all be inspired by their terrific
example and from time to time think to do the same.
In closing, I would now like to invite comment and questions on this
PS. The Web site for the Majornas project is at
This will give you an opportunity to
improve your Swedish.
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