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The many winners of The Stockholm Challenge Award 2000

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  • eric.britton@ecoplan.org
    Paris, 6 June 2000 Dear Colleagues, It is with immense pride, and with if anything even greater emotion, that I am pleased to report to you that last evening
    Message 1 of 1 , Jun 7, 2000
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      Paris, 6 June 2000

      Dear Colleagues,

      It is with immense pride, and with if anything even greater emotion, that I
      am pleased to report to you that last evening in Stockholm, The Commons and
      the City of Bogotá were awarded the Stockholm Challenge Award in Environment
      for our collaboration on the Bogotá Car Free Day.

      TO START WITH THE FACTS:

      In the prestigious Blue Hall, site of the Nobel Prize awards, and before a
      crowd of several hundred representatives of the ninety four outstanding
      projects that had been named finalists from the 612 nominated projects
      coming from more than eighty countries around the world, Enrique Peñalosa,
      Mayor of Bogotá, and I were honored to receive the Stockholm Challenge Award
      Trophy, no less important, the long applause of that splendid crowd of
      dedicated innovators as well as the distinguished invited guests. You can
      if you wish (and if your equipment permits) view a video of the entire Prize
      ceremony, which is available at http://www.challenge.stockholm.se To do
      that, you will need to be able to run the latest version of RealMedia, all
      of which is of course carefully documented on the site.

      To demonstrate that our concept and accomplishment was perhaps not entirely
      understood by all members of the working press, here is the lead line from
      one release that we saw this morning: "In the Environment category the
      project Bogotá Car Free Day located in Paris, France but active in Bogotá as
      well as in other countries around the world, received the trophy. On March
      24 they made 24,800,000 cars stay at home." What can I say to this? Well,
      we are, as you know, extremely ambitious in these projects... but I had not
      realized that we were quite that effective. (Happily, the information that
      appears in the site itself under the categories "Finalists" and "Winners" is
      accurate and quite comprehensive. Of course for the full picture, you will
      need to turn to @World Car Free Day at http://ecoplan.org/carfreeday/.)

      The Prize was of course neither a personal award for Mayor Peñalosa, nor for
      myself. It was, I firmly believe, for three things.

      THE CONCEPT:

      First, and at the core of the achievements for which we were cited, the
      Award is for a powerful concept which has now proven beyond the shadow of a
      doubt that it can indeed serve as an instrument of increasing the awareness
      for important and much needed changes for many of the felt needs, and of the
      unasked questions, that are posed by the problems of transport and life
      quality in cities. This is important because the car free day concept had
      not before been pushed nearly as far nor obtained anywhere near the results
      that have been obtained in Bogotá, and which are now actively helping that
      city in its challenging hands-on conversion to if not a car-free city, at
      least a car-tamed city with a transportation system that is being fast
      refitted in order to offer not only greater economic viability and life
      quality, but also social justice, including to the least favored of those
      living in that great and growing city.

      Bogotá, on February 24th, 2000, effectively went to work and proved the
      concept. And from the next day on, whenever anyone anywhere in the world
      wants to talk about organizing a car free day in their city, Bogotá suddenly
      became their first point of reference.

      THE PEOPLE OF BOGOTÁ:

      If the mayor and his team took the original Thursday car free day concept,
      and worked with hundreds of people in his administration and other services
      of the city in an effort that ultimately involved more than ten thousand
      hours of hard and smart work, it was the seven million people of Bogotá who
      ultimately made it work. And it is of course they who not only are the
      rightful beneficiaries of the Stockholm Challenge Prize but, even more
      important, it is they who are the recipients of the considerable fruits of
      their own work and, as it happens, close to endless discussions. Because
      talk they did, quite literally every day in the month leading up to the
      great event: among themselves, in letters and manifestation of support,
      inquietude and protest to the administration, to and through the print
      media, on radio and television talk shows, in their homes, schools and
      places of work across the city, and out on the streets.

      The Bogotá Car Free Day worked because in the final analysis everyone who
      lived there got into the act. Not because they were always pleased with the
      concept, but because they understood they were going to be impacted by it
      and they wanted to figure out the best ways to deal with the challenges of
      getting around on that one day with no cars in the city. Believe me, there
      was not a single person of the seven million who did not ask themselves and
      those around them many times over what was going to be the best way to
      organize the Day.

      As a result of these nonstop discussions and debates, the city listened and
      tired where they could to deal with these fears and reactions. As a result,
      something not so strange happened. When the plans for the day were
      originally announced, barely half of all those polled thought it might be a
      reasonable idea. But by the time that Car Free Bogotá was in progress, the
      balance had shifted radically, with at the end of the day more than 87% of
      the public saying it was the right thing to do. And more than half of them,
      asked that the experience be repeated on a regular basis.

      THE COMMONS AND THE INTERNATIONAL COMMUNITY:

      And here it is where many of you can be justifiably proud of yourselves.
      When we first announced the Bogotá Day on the web site of The Commons and
      via a number of our cooperating discussion groups and program on January
      25th, we immediately began to be inundated with expressions of encouragement
      and support from people around the world, who asked us to communicate their
      wishes and backing to the organizers in Bogotá. In all more than two hundred
      such expressions of support were received and posted on the @World Car Free
      Day site at http://ecoplan.org/carfreeday.

      These letters and wishes for success from leading thinkers and practitioners
      working at the field, from ministers and administrators, students and
      activists, and people writing as parents, teachers and citizens, proved to
      be a powerful vehicle of support for the Bogotá team. We were thus able to
      use the Internet as a vehicle of international collaboration and support,
      creating a situation in which the local team, up to their necks in work and
      criticism from many sides, were able to say to the media and the people of
      Bogotá: "We are not alone. We are doing the right thing. It's not only that
      we here in city Hall think so, but listen to what all these other
      distinguished people and groups around the world have to say about what we
      are doing". And that was how we helped.

      (With any luck at all, by early 2001 the new sustainable transportation
      system of Bogotá will begin to be recognizable as a model for cities, not
      only in the South but also in the North. And to make sure that you know it
      and can form your own views on it, we shall continue to provide in-depth
      coverage and leads to local sites and sources where you see it for
      yourself.)

      THE EMOTION:

      This last bit is entirely personal, but I am sure than many of you, had you
      been there with us last night, would have experienced much the same thing.

      As we heard from and learned about all those other projects that had been
      selected as finalists and winners in other categories, I began to have my
      doubts. I have always been convinced that the car free day approach was a
      truly terrific instrument for increasing social perception and building
      consensus for change, and I am proud of the daring and the accomplishments
      of the people of Bogotá all the way down to my bones. But as I listened and
      learned about all those other projects I had to wonder in my heart of hearts
      if the judges had made the right choice. There were so many that had such
      striking and strong claims to international recognition at the highest
      level.

      Let me share with you short notes on a couple of these by way of ever so
      quick example so that you can perhaps understand my dilemma. For example
      there was . . .

      Mindmouse from Gothenburg Sweden:
      "We have a girl in Slottsbergsgymnasiet who can't talk. We have created a
      brand new system where she can control the computer with her thoughts (EEG).
      We have worked together with the inventor in USA and now the system works
      great. For the first time she can communicate. We are among the first in the
      world managing to do this." (More at
      www.slottsberg.educ.goteborg.se/data/mindmoe.htm )

      Manguzi Wireless Internet in South Africa:
      "Our project provides Internet access, e-mail and learning resources to
      schools in a very remote area of South Africa's KwaZulu Natal province where
      no telecommunications infrastructure exists utilising a unique combination
      of radio and satellite broadcasting technologies." (www.csir.co.za )

      Hyperstories for Blind Children, Santiago, Chile:
      " The project consists of exposing poor blind children to a methodology that
      uses an interactive software based on 3D sound to help them to construct
      cognitive structures that allow them to represent the space through sound."
      (For more: www.c5.cl/hh )

      And that is only three taken from a single category of the competition
      involving children. Three among six hundred and twelve projects, most being
      carried out under great difficulty, with little backing, and all trying to
      do something different and important.

      I can tell you that as the evening passed I was troubled deeply about
      whether or not the right choices had been made -- until the organizers of
      the event showed us how deeply they understood and appreciated who these
      splendid people are and all that they are working so hard to achieve.
      Shortly after the formal presentations, several hundred of us adjourned for
      a festive dinner in the city's famous Golden Hall and were enjoying
      ourselves with spirited conversation and fine food, when something strange
      happened. Slowly the lights dimmed, so slowly that really none of us had
      recognized it, and a deep rhythmic, throbbing sound was heard. And quite
      suddenly we realized that there were a hundred young people who had silently
      slipped in and taken their places among us, and who then began to sing and
      their voices wafted like sweet rolling waves through the great and solemn
      hall. Something quite wonderful was going on.

      Minutes later we were made to understand. In a quiet voice, Alfonso Molina,
      chairman of the awards committee stood up to explain to us that the real
      Stockholm Prize was for every person in that hall, all of those who had come
      so far to be in Stockholm and who were there as a result of their concerns,
      energy and achievements. At which point, ninety four trophies were brought
      in and triumphally awarded to every fine project and noble team who had come
      all the way to Sweden for the Stockholm Challenge Prize in the midnight sun
      of that memorable night on June 5th 2000.

      And the young people began to sing again and we all finally understood why
      we were there.
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