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UPA Table-4-Eight w/ Kerrie Green at Maggiano, October 7th @ 7:30pm

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  • onaanicello
    Greetings, The Puget Sound chapter of the Usability Professionals Association(UPA) will host Kerrie Green, the Chief Experience Officer for The Experience Lab,
    Message 1 of 1 , Oct 1, 2009

      The Puget Sound chapter of the Usability Professionals Association(UPA) will host Kerrie Green, the Chief Experience Officer for The Experience Lab, at its next Table-4-Eight event. The event will be held on Wednesday, October 7th, from 7:30pm to 9:30pm at Maggiano's in downtown, Bellevue (http://www.maggianos.com/).

      Space is limited. Please confirm your attendance by e-mailing me at anicello@....

      Kerrie Green, Chief Experience Officer for The Experience Lab
      Kerrie Green has more than 12 years' experience defining online strategies and improving user experiences for medical devices, Web sites, and online and mobile applications. As an industry leader and consultant, her experience includes directing client engagements for blue chip firms, start-ups, and small businesses, as well as pioneering new inspection methods. In the nineties, the emergence and subsequent proliferation of Web-based business, exposed the unique advantages a simplistic, pleasurable experience provides. During that early era of Web usability, most researchers were just beginning to apply traditional, scripted, software-oriented techniques to evaluate Web sites. Kerrie, however, recognized the need for a different, more comprehensive approach and developed the Design DialogicsSM inspection method. This research technique recognizes that scripted tests – used regularly for software and hardware studies – can force users to behave in ways that don't model real-world use. When designing for the Web, those scripts can actually limit and obscure understanding of design issues, unmet needs, perceived value, and the ways a Web design can ultimately satisfy users.
      Previously, Kerrie built and led the user experience group for Hoover's Online, a Dun & Bradstreet company and performed work with Kaiser Permanente, Medtronic, Principal Financial, Computer Associates, ConocoPhillips, and Raymond James, among others. For more than 10 years, she evangelized usability through professional positions on the international Usability Professionals' Association (UPA) board of directors, the UPA executive committee, and the Austin UPA board – an organization she also founded. Green has presented at industry conferences, conducted speaking engagements, and delivered workshops on usability-related topics. She has a Master's degree from Texas State University, where she immersed herself in reader-response theory, the history of usability, and psychology and. In a former state of mind, she was a writer, editor, and teacher, a job that didn't teach her near enough about those wily toddlers.


      What is Table-4-Eight?
      Table-4-Eight is a quality-networking event, providing opportunities
      for communication and exchange between like-minded usability
      professionals in a relaxed atmosphere.

      The format:
      - One round or square table at a nice restaurant.
      - One guest.
      - One moderator
      - Six participants (maximum)

      Thank you!
      Ona Anicello
      Puget Sound Chapter President, UPA
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