American Anti-Gay Blog Calls for McDonald's Boycott--Over TV Ad in France
- American Anti-Gay Blog Calls for McDonald's Boycott--Over TV Ad in France
by Kilian Melloy
Monday Jul 26, 2010
Anti-gay American pundits have taken umbrage at the fact that TV viewers are
being treated to a McDonald's ad that suggests the fast food chain is
friendly to gays--even though the ad was only broadcast in France.
In the ad, which debuted in France last month, a gay teenaged boy and his
father settle in to eat lunch at one of the chain's restaurants. As the
father orders, the boy carries on a brief, romantic conversation via cell
phone. The father tells the son that, as a younger chap, the father was a
hit with the girls. The father then laments the fact that the boy goes to an
all boys' school--and the boy reacts with a slight smile, suggesting that
the earlier phone conversation was with one of his male classmates. The ad's
slogan tells patrons to "Venez comme vous etes," or, in plain English, "Come
As You Are." But the ad won't be coming to America.
In a June 13 interview with the Chicago Tribune, McDonald's operations chief
Don Thompson agreed that the ad had provoked controversy, and said that it
would not be aired in the U.S. The controversy has been in the United
States, however, and not in France, where the ad has played.
The Chicago Tribune noted that, "A French TV ad featuring a gay teen and his
father has stirred some controversy - not there, but here," and asked
Thompson, "Can you talk about that?"
(Note: The web page has a YouTube link to the commercial.)
The story is here:
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