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Subject: [CAST] A NEW CAMPAIGN TO HELP TOURISTS COMBAT CLIMATE CHANGE
Date: Mon, 22 Jul 2002 10:47:18 +0100
From: Justin Francis <justin@...
GOING CARBON NEUTRAL - A NEW CAMPAIGN TO HELP TOURISTS COMBAT CLIMATE CHANGE
Monday July 22nd, 2002.
Today, Future Forests and responsibletravel.com have launched a campaign that
enables tourists to offset the carbon dioxide emissions from their flights,
making their journeys Carbon Neutral® and helping to combat climate change.
Look out for the flapping butterfly icon on the responsibletravel.com home-page
to see how this works!!
Every flight we take, whether on business or a family holiday, produces carbon
dioxide (CO2) - the most significant contributor to global warming. With the
expected announcement of 3 new runways in the South East, air travel in the UK
is expected to double in the next 30 years.
Carbon Neutral® flying, developed by environmental company Future Forests,
allows flyers booking through the responsibletravel.com website to calculate
their carbon dioxide emissions and then balance them out through investing in
either forestry or low carbon, sustainable projects.
Justin Francis, co-founder of responsibletravel.com said:
'As tourists are flying to destinations the very act of their travel is
destroying some of the special places that they come to see in the first place.
The impact of global warming will be felt everywhere, but low-lying Islands
and coral reefs popular with tourists are already at risk'.
This Future Forests campaign can also easily be integrated into any company's
Intranet, encouraging employees to make their summer holiday Carbon Neutral®.
Dan Morrell, co-founder of Future Forests comments:
'37 million people will be flying this year and with air traffic constantly
increasing people must take account for their own emissions. Until such a time
as the government introduces a polluter pays principle it is down to travellers
to take action and offset the impact of their travels.'
I tree absorbs approximately 0.6 tonnes of CO2 = I return flight from London to
Airline fuel (kerosene) is currently untaxed. Britain is one of several EU
countries that support a charge. The Government's Green Paper 'The Future of
Aviation' states that introducing a tax would 'place environmental costs on the
polluter'. Only Norway currently imposes a carbon tax (on domestic flights)
FUTURE FORESTS is one of the world's leading businesses that enables companies
and individuals to take action on climate change. Through Future Forests carbon
dioxide emissions can be measured and then 'offset or neutralised' by planting
native trees in long-term natural woodland and clean energy investments. In this
way, various activities can be made Carbon Neutral®
Future Forests works with more than 125 businesses and organisations including
the UN, Avis Europe, Barclays Bank, Hilton Hotels and MTV as well as 30,000
RESPONSIBLETRAVEL.COM promotes the world's largest selection of holidays that
benefit local people and minimise negative impacts on the environment. We offer
holidays in 83 countries from 80 pre-screened tourism organisations varying from
big brands to grass roots communities in the Rainforest.
FOR MORE INFORMATION:
Future Forests: Sue Welland, 07802 653190. Sue.welland@...
responsibletravel.com: Justin Francis, 07787 555088. Justin@...
Greg Moore, Four Plc PR. 07748 968695. greg.moore@...
Holidays that give the world a break
Tel. +44 (0) 1273 730318
Mobile 07787 555088
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Alan A. Lew, Ph.D., AICP
Professor and Chair,
Dept. of Geography & Public Planning
Northern Arizona University
Editor, 'TOURISM GEOGRAPHIES' journal