15The Coffee Book: Anatomy of an Industry from Crop to the Last Drop
- Jun 23, 2004The Coffee Book: Anatomy of an Industry from Crop to the Last Drop
Jammed full of facts, figures, cartoons, and commentary, this book
covers coffee from its first use in Ethiopia in the six century A.D.
to the dramatic rise of Starbucks and other specialty retailers in
An engaging, informative look at one of the most popular products in
the world. Jammed full of facts, figures, cartoons, and commentary,
The Coffee Book covers coffee from its first use in Ethiopia in the
6th century A.D. to the dramatic rise of Starbucks and other
specialty retailers in the 1990s. Written with verve and filled with
little-known facts, the book explores the process of cultivation,
harvesting, and roasting from bean to cup; surveys the social history
of caf society from the first coffeehouses in Constantinople to
Renaissance French cafs to beatnik havens in Berkeley and Greenwich
Village; and tells the dramatic story of international trade and
speculation for a product that can make or break entire national
economies. The book also examines the industry's major players --
General Foods, Nestl, Proctor & Gamble -- revealing how they have
systematically reduced the quality of the bean and turned a much-
loved product into a lifestyle. Finally, The Coffee Book considers
the exploitation of labor and damage to the environment that mass
cultivation causes, and explores the growing "conscious coffee"
market and "fair trade" movement.
Facts about the coffee industry:
* Coffee is the second most valuable legal item of international
trade in the world (after oil)
* More than twenty million people around the world are employed by
the coffee industry
* Coffee is the largest food import to the United States
Mr.Dicum and Ms.Luttinger have writtne a phenomenal book. From their
obsure historical facts to their pinpointing the origin of coffee,
6th century Ethiopia, you will be riveted to your seat as if you were
reading a fictional novel.
They put coffee, the coffee industry, and global coffee politics
under a microscope and often times it fails to hold up to the
scrutiny. No matter what your political affiliation is you can't help
but be immediately shocked and awed and the incredible amount of
sociopolitical machinations that go on for you to have that morning
sip of java.
For 11 years I have been a futures investor, broker, and author. One
of the preferred futures contracts that I trade is coffee. This book
has provided me with an indepth background and perspective on coffee
that I never had before. This is now one of my reference books. For
those that are interested in investing in coffee either actual
grounds or in futures this book is for you and for those that can go
a day without the original "liquid gold" you have got to read it. At
the end of the day you will appreciate that Starbuck's "venti mocha
grande" just a little bit more.