10 key insights emerged into how we, as a profession, will conduct business, serve clients and employers, attract and retain employees and new business, and remain competitive in the marketplace throughout the next 15 years. These are:
Technology: Understanding and leveraging relevant technology in conjunction with core CPA competencies to deliver superior services.
Pre-certification and Lifelong Learning: Evolving the educational framework to keep pace with the changing dynamics of business, government and our profession.
Worldwide Profession: Positioning the CPA as a premier designation of the accounting and finance profession throughout the world.
Pride in the Profession: Encouraging pride among CPAs in the CPA profession and in the value CPAs create throughout society.
Trusted Attester: Preserving the role of the CPA as the trusted attester of financial and other information.
Trusted Advisor: Promoting the CPA as the trusted advisor who, in addition to providing core CPA services, develops solutions to complex problems by integrating knowledge, expertise and resources from multiple disciplines.
Market Permissions: Leveraging the strengths of the profession to take on new specializations and adapt to the needs of clients, employers and business.
Demographic Shifts: Continuing to offer opportunities that enhance the appeal of the profession and being proactive in addressing both U.S. and global demographic shifts.
Marketplace: Addressing continual changes in the marketplace, economy, businesses and regulations.
Value Proposition: Increasing the visibility of the profession's value proposition by demonstrating the profession's core values in multiple areas of business and society.