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Cherokee County Food Policy Council Open Meeting

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  • Julie Gahn
    Sorry for any cross postings....this is a nice opportunity to learn from a top USDA person who s been working to support farmers markets & food hubs for a long
    Message 1 of 2 , Oct 9, 2012
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    Sorry for any cross postings....this is a nice opportunity to learn from a top USDA person who's been working to support farmers markets & food hubs for a long time.

    Julie

    ----- Forwarded Message ----
    From: Pamela Kingfisher <pjkingfisher@...>
    Sent: Tue, October 9, 2012 9:13:28 AM
    Subject: 1pm SHARE WIDELY

    PRESS RELEASE

    October 1, 2012

    The Cherokee County Food Policy Council will be meeting on October 29, Monday, from 1:00 pm to 3:00 pm at the Tahlequah Armory on Water Street.  The meeting is open to anyone interested in the local foods system and working to create linkages among our consumers, producers, processors and our local food services.

    Through a collaboration with the Northeast Oklahoma Rural Alliance (NORA), we will be hosting Debra Tropp - Branch Chief, Farmers Market and Direct Marketing Research
    Marketing Services Division at the USDA Agricultural Marketing Service. Ms. Tropp will share her experiences and resources regarding the creation of actively managed  regional food hubs, which will include the broader concept of health and sustainability through locally sourced foods. We are learning that food hubs allow growers to diversify their consumers as they decide what to sell, when and to whom. We hope to encourage the entrepreneurs among us to engage in the local food system, as we work together to create a greater value chain and retail volume opportunities for producers throughout our region.

    You may review some of the work of Ms. Tropp and the USDA regarding food supply systems in their recent publication, “Moving Food Along the Food Chain” : Small and mid-size farmers are the backbone of farmers markets, but they often face particular obstacles when trying to sell products in markets like grocery stores, restaurants, hospitals, and schools. The study included eight food organizations that are overcoming the infrastructure and logistics challenges that smaller producers face. The in-depth interviews, research, and thorough analysis contained in this report focus on four themes: timely infrastructure investments, how stand-out products are complemented by effective marketing, the benefits of an informal network, and the need for strategic partnerships.

    For the first theme, we found that businesses are more successful when their investments match their growth. For example, during their early business development, the Oklahoma Food Cooperative decided to use a church basement as a warehouse and focus on developing their unique online ordering platform and farmer-customer communication. As the business matured, they eventually leased a proper warehouse to manage the co-op. Their innovative online marketing platform, designed to address their needs, has been successfully adapted by businesses around the country with similar communication challenges. The publication is free to download online at http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=stelprdc5097504

    The meeting is free and open to the public. We hope to see you there!

     

     

    Pamela Kingfisher

    Shining Waters Consulting

    O: 918-868-3727

    C: 918-822-2622

    P.O. Box 36

    Moodys, OK 74444

     

    Description: cid:005084721@31082009-118A

     

    `·.¸¸.·´¯`·.¸.·´¯`·...><((((º> `·.¸¸.·´¯`·.¸.·´¯`·...><((((º>`·.¸¸.·´¯ßßßß

     


  • Tom Lewis
    Absolutely outstanding! It my sincere hope to attend with Board representation. Sent from my iPad ... Absolutely outstanding! It my sincere hope to attend with
    Message 2 of 2 , Oct 9, 2012
    • 0 Attachment
      Absolutely outstanding! It my sincere hope to attend with Board representation.

      Sent from my iPad

      On Oct 9, 2012, at 3:08 PM, "Julie Gahn" <juliegahn@...> wrote:

       

      Sorry for any cross postings....this is a nice opportunity to learn from a top USDA person who's been working to support farmers markets & food hubs for a long time.

      Julie

      ----- Forwarded Message ----
      From: Pamela Kingfisher <pjkingfisher@...>
      Sent: Tue, October 9, 2012 9:13:28 AM
      Subject: 1pm SHARE WIDELY

      PRESS RELEASE

      October 1, 2012

      The Cherokee County Food Policy Council will be meeting on October 29, Monday, from 1:00 pm to 3:00 pm at the Tahlequah Armory on Water Street.  The meeting is open to anyone interested in the local foods system and working to create linkages among our consumers, producers, processors and our local food services.

      Through a collaboration with the Northeast Oklahoma Rural Alliance (NORA), we will be hosting Debra Tropp - Branch Chief, Farmers Market and Direct Marketing Research
      Marketing Services Division at the USDA Agricultural Marketing Service. Ms. Tropp will share her experiences and resources regarding the creation of actively managed  regional food hubs, which will include the broader concept of health and sustainability through locally sourced foods. We are learning that food hubs allow growers to diversify their consumers as they decide what to sell, when and to whom. We hope to encourage the entrepreneurs among us to engage in the local food system, as we work together to create a greater value chain and retail volume opportunities for producers throughout our region.

      You may review some of the work of Ms. Tropp and the USDA regarding food supply systems in their recent publication, “Moving Food Along the Food Chain” : Small and mid-size farmers are the backbone of farmers markets, but they often face particular obstacles when trying to sell products in markets like grocery stores, restaurants, hospitals, and schools. The study included eight food organizations that are overcoming the infrastructure and logistics challenges that smaller producers face. The in-depth interviews, research, and thorough analysis contained in this report focus on four themes: timely infrastructure investments, how stand-out products are complemented by effective marketing, the benefits of an informal network, and the need for strategic partnerships.

      For the first theme, we found that businesses are more successful when their investments match their growth. For example, during their early business development, the Oklahoma Food Cooperative decided to use a church basement as a warehouse and focus on developing their unique online ordering platform and farmer-customer communication. As the business matured, they eventually leased a proper warehouse to manage the co-op. Their innovative online marketing platform, designed to address their needs, has been successfully adapted by businesses around the country with similar communication challenges. The publication is free to download online at http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=stelprdc5097504

      The meeting is free and open to the public. We hope to see you there!

       

       

      Pamela Kingfisher

      Shining Waters Consulting

      O: 918-868-3727

      C: 918-822-2622

      P.O. Box 36

      Moodys, OK 74444

       

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      `·.¸¸.·´¯`·.¸.·´¯`·...><((((º> `·.¸¸.·´¯`·.¸.·´¯`·...><((((º>`·.¸¸.·´¯ßßßß

       


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