Fw: 5 tips for email marketing success!
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From: Derek GehlSent: Friday, May 18, 2007 3:01:02 PM
Subject: 5 tips for email marketing success!
Did you check out Wednesday's featured thread in the Internet Entrepreneur Club forum?
It's about an artist whose email campaign got an incredible 50% response rate!
If you haven't read it yet, here's the link I sent you Wednesday:
Yesterday some people emailed me asking, "How does her story apply to MY business?"
That's a good question!
In case you were wondering the same thing, here are five tips that were covered in the thread. They can apply to absolutely any email marketing campaign:
Tip #1: Keep your email really PERSONAL: It should sound like you're talking to a close personal friend.
Tip #2: Keep your email SHORT: Try to keep it to 3/4 page max.
Tip #3: Spend a lot of time on your subject line! After all, if it doesn't catch people's attention and spark their interest, no one's going to read your email!
Tip #4: Make sure your email gets people to take a specific action -- and be sure to include this "call to action" as close to the top of your email as possible.
Tip #5: Track your metrics! Keep track of your open rates, click-through rates, and conversion rates. That'll help you understand how well your email has performed, and where it needs to be fixed.
For example, if nobody opens your email, you know your subject line needs more work. If people open your email but don't click on your link, then the body of your email isn't as effective as it should be.
And if lots of people are clicking through to your salespage and not making a purchase, then you know that's where the problem lies!
If YOU have an email success story you'd like to share -- or more questions about email marketing -- come to my blog and tell me about them! Visit:
>>> http://blog.marketingtips.com <<<I'll be sure to answer some of your questions in upcoming issues of my "IMC Insider" newsletter.
Also feel free to email me and my team at info@..., or call us at: 1-800-595-9855.
Happy email marketing!
Derek Gehl, CEO
The Internet Marketing Center (IMC)
P.S. One of the best ways to learn is by modeling the success of others. To discover how this artist created an email campaign with a 50% response rate, visit:
The Internet Marketing Center
Attn: Newsletter Subscription Dept.
1123 Fir Ave