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[Fwd: Square Dancing's Value]

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  • Mike Gormley
    Message 1 of 1 , Sep 2, 2000
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      SqDncMan@... wrote:

      > Only the provider knows the value of the product or service that he / she has
      > to offer.
      >
      > The car dealership researches, compares, and shops elsewhere to know how much
      > their vehicles are worth. The grocery store does the same. Even the fitness
      > center has a price established... you, as the consumer, either pay it or you
      > don't. Then based on that feedback from multiple transactions / possible
      > transactions the provider may choose to adjust the price up or down.
      > Nevertheless, the provider KNOWS the value of the offering.
      >
      > FREE TRANSLATES TO "NO VALUE" IN THE MIND OF THE CONSUMER!!!
      >
      > There are case studies of department stores that had clothing items on sale
      > and could not sell them. Instead, they took them off sale and doubled the
      > price.. the consumers then attached that "Value" to them and bought every
      > last one of them!
      >
      > Translate that to square dancing:
      >
      > WE NEED TO RAISE THE PRICE!!!
      >
      > Several reasons and justifications--
      > - we establish a greater value
      > - we then have money to advertise with
      > - we then stop balancing the lesson class on the backs of the current dancers
      > (make the lesson sessions pay for themself or don't have them)
      > - we have more money to pay hall rental, callers, and plan FUN events
      > - we move outself up a notch or two in the mind of the consumer (cost of
      > square dancing compares equally to the cost of _____ [golf, bowling, fitness
      > club, camping, or other recreation / hobby / fitness activity] thus, it is
      > MORE APPEALING to me and my friends (more socially acceptable)
      >
      > JMHO
      > Eddie Powell
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