[Fwd: Square Dancing's Value]
- SqDncMan@... wrote:
> Only the provider knows the value of the product or service that he / she has
> to offer.
> The car dealership researches, compares, and shops elsewhere to know how much
> their vehicles are worth. The grocery store does the same. Even the fitness
> center has a price established... you, as the consumer, either pay it or you
> don't. Then based on that feedback from multiple transactions / possible
> transactions the provider may choose to adjust the price up or down.
> Nevertheless, the provider KNOWS the value of the offering.
> FREE TRANSLATES TO "NO VALUE" IN THE MIND OF THE CONSUMER!!!
> There are case studies of department stores that had clothing items on sale
> and could not sell them. Instead, they took them off sale and doubled the
> price.. the consumers then attached that "Value" to them and bought every
> last one of them!
> Translate that to square dancing:
> WE NEED TO RAISE THE PRICE!!!
> Several reasons and justifications--
> - we establish a greater value
> - we then have money to advertise with
> - we then stop balancing the lesson class on the backs of the current dancers
> (make the lesson sessions pay for themself or don't have them)
> - we have more money to pay hall rental, callers, and plan FUN events
> - we move outself up a notch or two in the mind of the consumer (cost of
> square dancing compares equally to the cost of _____ [golf, bowling, fitness
> club, camping, or other recreation / hobby / fitness activity] thus, it is
> MORE APPEALING to me and my friends (more socially acceptable)
> Eddie Powell