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Fwd: Amazing New Honda Commercial in the U.K

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  • Fred G Kovalyak
    Rcvd this today from my daughter Kim a few minutes ago.. ... __________________________________ Do you Yahoo!? Friends. Fun. Try the all-new Yahoo!
    Message 1 of 2 , Jun 1, 2004
      Rcvd this today from my daughter Kim a few minutes
      ago..

      > This is really cool.
      >
      >
      > New Honda Commercial in the U.K.
      > There are no computer graphics or digital
      > tricks in the
      > film. Everything you see really happened in real
      > time exactly as you see it.
      > The film took 606 takes. On the first 605 takes,
      > something, usually very
      > minor, didn't work. They would then have to set the
      > whole thing up again.
      > The
      > crew spent weeks shooting night and day.
      >
      > The film cost six million dollars and
      > took three months to
      > complete, including a full engineering the sequence.
      > In addition, it's
      > two minutes long so every time Honda airs the film
      > on British television,
      > they're shelling out enough dough to keep any one of
      > us in clover for a
      > lifetime. However, it is fast becoming the most down
      > loaded advertisement
      > in Internet history.
      >
      > Honda executives figure the ad will soon
      > pay for itself
      > simply in "free" viewings (Honda isn't paying a dime
      > to have you watch this
      > commercial!). When the ad was pitched to senior
      > executives, they signed
      > off on it immediately without any
      > hesitation-including the costs.
      >
      > There are six and only six handmade
      > Accords in the world. To
      > the horror of Honda engineers, the filmmakers
      > disassembled two of them to
      > make the film. Everything you see in the film (aside
      > from the walls,
      > floor, ramp, and complete Honda Accord) are parts
      > from those two cars.
      >
      > When the ad was shown to Honda executives,
      > they liked it and
      > commented on how amazing computer graphics have
      > gotten. They fell off
      > their chairs! when they found out it was for real.
      > Oh! And about those funky
      > windshield wipers. On the new Accords, the
      > windshield wipers have water
      > sensors and are designed to start doing their thing
      > automatically as soon
      > as they become wet. It looks a bit weird in the
      > commercial.
      >
      > Just one-second of computer generation
      > is used to link the
      > two halves-when an exhaust pipe rolls across the
      > floor. At one point, three
      > tires roll uphill because inside they have been
      > weighted with bolts and
      > screws.
      >
      >
      > http://www.daboyz.org/honda/
      >
      >
      >
      >
      >
      >





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    • Don Havlicek
      Rube Goldberg LIVES!!!!!
      Message 2 of 2 , Jun 1, 2004
        Rube Goldberg LIVES!!!!!


        Fred G Kovalyak wrote:
        > Rcvd this today from my daughter Kim a few minutes
        > ago..
        >
        >
        >>This is really cool.
        >>
        >>
        >>New Honda Commercial in the U.K.
        >> There are no computer graphics or digital
        >>tricks in the
        >>film. Everything you see really happened in real
        >>time exactly as you see it.
        >>The film took 606 takes. On the first 605 takes,
        >>something, usually very
        >>minor, didn't work. They would then have to set the
        >>whole thing up again.
        >>The
        >>crew spent weeks shooting night and day.
        >>
        >> The film cost six million dollars and
        >>took three months to
        >>complete, including a full engineering the sequence.
        >>In addition, it's
        >>two minutes long so every time Honda airs the film
        >>on British television,
        >>they're shelling out enough dough to keep any one of
        >>us in clover for a
        >>lifetime. However, it is fast becoming the most down
        >>loaded advertisement
        >>in Internet history.
        >>
        >> Honda executives figure the ad will soon
        >>pay for itself
        >>simply in "free" viewings (Honda isn't paying a dime
        >>to have you watch this
        >>commercial!). When the ad was pitched to senior
        >>executives, they signed
        >>off on it immediately without any
        >>hesitation-including the costs.
        >>
        >> There are six and only six handmade
        >>Accords in the world. To
        >>the horror of Honda engineers, the filmmakers
        >>disassembled two of them to
        >>make the film. Everything you see in the film (aside
        >>from the walls,
        >>floor, ramp, and complete Honda Accord) are parts
        >>from those two cars.
        >>
        >> When the ad was shown to Honda executives,
        >>they liked it and
        >>commented on how amazing computer graphics have
        >>gotten. They fell off
        >>their chairs! when they found out it was for real.
        >>Oh! And about those funky
        >>windshield wipers. On the new Accords, the
        >>windshield wipers have water
        >>sensors and are designed to start doing their thing
        >>automatically as soon
        >>as they become wet. It looks a bit weird in the
        >>commercial.
        >>
        >> Just one-second of computer generation
        >>is used to link the
        >>two halves-when an exhaust pipe rolls across the
        >>floor. At one point, three
        >>tires roll uphill because inside they have been
        >>weighted with bolts and
        >>screws.
        >>
        >>
        >> http://www.daboyz.org/honda/
        >>
        >>
        >>
        >>
        >>
        >>
        >
        >
        >
        >
        >
        >
        > __________________________________
        > Do you Yahoo!?
        > Friends. Fun. Try the all-new Yahoo! Messenger.
        > http://messenger.yahoo.com/
        >
        >
        >
        >
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        >
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