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Re: Description Metatag / Snippet Processing

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  • jamjam76
    Thanks for the tip re the risk of description tags and copied documents. Much obliged, Pete ... and MSN), ...
    Message 1 of 3 , Dec 1, 2007
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      Thanks for the tip re the risk of description tags and copied documents.

      Much obliged,
      Pete



      --- In SearchCoP@yahoogroups.com, Walter Underwood <wunderwood@...> wrote:
      >
      > If this is about results appearing in WWW engines (Google, Yahoo,
      and MSN),
      > I think it is off-topic for this group.
      >
      > If this is about enterprise search, I recommend against description meta
      > tags unless you have dedicated editorial staff to maintain them. They
      > actively damage the search results when they are out of date or someone
      > copies the file and doesn't change the description. Without staff, that
      > happens all the time.
      >
      > Instead, spend that effort putting in selective indexing directives that
      > tell the engine where the real content of the page lies and allows it to
      > skip chrome, nav, and boilerplate. See:
      >
      >
      http://wunderwood.org/most_casual_observer/2007/05/selective_page_indexing_d
      > irect.html
      >
      > Before you do any of that, fix all the titles.
      >
      > wunder
      >
      > On 11/29/07 12:07 PM, "jamjam76" <jamjam76@...> wrote:
      >
      > > Hi there,
      > >
      > > I found an interesting comment at
      > >
      http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-result.ht
      > > ml
      > >
      > > Where the following comment was made re description metatags and
      > > snippet processing:
      > >
      > > "If the meta description is there, and the term(s) searched are within
      > > the description, then the meta description will appear in the snippet.
      > >
      > > If there are no meta tags, then the text around the term within the
      > > body of the content will be displayed in the snippet.
      > >
      > > If there are meta tags (including the description) and the key term is
      > > not in the description, the text around the key term within the
      > > contant pf the page will be displayed in teh snippet."
      > >
      > > We currently do not have description metatags in our webpages but are
      > > planning to in the future.
      > >
      > > Are there any downsides to using them wrt snippet quality?
      > >
      > > Thanks!
      > > Pete
      >
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