Re: Description Metatag / Snippet Processing
- View SourceThanks for the tip re the risk of description tags and copied documents.
--- In SearchCoP@yahoogroups.com, Walter Underwood <wunderwood@...> wrote:
> If this is about results appearing in WWW engines (Google, Yahoo,
> I think it is off-topic for this group.
> If this is about enterprise search, I recommend against description meta
> tags unless you have dedicated editorial staff to maintain them. They
> actively damage the search results when they are out of date or someone
> copies the file and doesn't change the description. Without staff, that
> happens all the time.
> Instead, spend that effort putting in selective indexing directives that
> tell the engine where the real content of the page lies and allows it to
> skip chrome, nav, and boilerplate. See:
> Before you do any of that, fix all the titles.
> On 11/29/07 12:07 PM, "jamjam76" <jamjam76@...> wrote:
> > Hi there,
> > I found an interesting comment at
> > ml
> > Where the following comment was made re description metatags and
> > snippet processing:
> > "If the meta description is there, and the term(s) searched are within
> > the description, then the meta description will appear in the snippet.
> > If there are no meta tags, then the text around the term within the
> > body of the content will be displayed in the snippet.
> > If there are meta tags (including the description) and the key term is
> > not in the description, the text around the key term within the
> > contant pf the page will be displayed in teh snippet."
> > We currently do not have description metatags in our webpages but are
> > planning to in the future.
> > Are there any downsides to using them wrt snippet quality?
> > Thanks!
> > Pete