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Free Webinar Series - Nov. 4 - Dec. 2 - eTaxonomy and Integrated Global Marketin

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  • Sharon
    Topic: eTaxonomy and Integrated Global Marketing Dates: Nov 4, Nov 11, Nov 18, Dec 2 at 1:00pm ET The Insight Webinars, hosted by Seth Earley of Earley &
    Message 1 of 1 , Oct 26, 2010
      Topic: eTaxonomy and Integrated Global Marketing
      Dates: Nov 4, Nov 11, Nov 18, Dec 2 at 1:00pm ET

      The Insight Webinars, hosted by Seth Earley of Earley & Associates will highlight lessons learned from applying taxonomy and metadata to complex, real-world situations. The underlying theme of the Insight Webinars is eTaxonomy.  ETaxonomy is the science and art of incorporating taxonomy and meta-data into IT solutions.  This is the way organizations get value from taxonomy.  Insight Webinars are multi-session events, providing in-depth coverage of a key topical area.

      The Fall 2010 series takes a deep dive into integrated global marketing, addressing best practices for integrating content across channels, marketing databases, and point software solutions.  Key topics include:
      • Optimizing content presentation for cross-selling and up-selling
      • How to use data-mining to get innovative reuse of digital assets
      • How to leverage metadata in campaign design and analysis
      • The role of taxonomy in getting value from marketing resource management applications
      • How to use metadata for Influence Relationship Management

      It is an exciting agenda and we hope to see you there!

      Register now - http://tinyurl.com/2fo6os2

      Sharon Foley
      Earley & Associates
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