Topic: eTaxonomy and Integrated Global Marketing
Dates: Nov 4, Nov 11, Nov 18, Dec 2 at 1:00pm ET
The Insight Webinars, hosted by Seth Earley of Earley & Associates will highlight lessons learned from applying taxonomy and metadata to complex, real-world situations. The underlying theme of the Insight Webinars is eTaxonomy. ETaxonomy is the science and art of incorporating taxonomy and meta-data into IT solutions. This is the way organizations get value from taxonomy. Insight Webinars are multi-session events, providing in-depth coverage of a key topical area.
The Fall 2010 series takes a deep dive into integrated global marketing, addressing best practices for integrating content across channels, marketing databases, and point software solutions. Key topics include:
Optimizing content presentation for cross-selling and up-selling
How to use data-mining to get innovative reuse of digital assets
How to leverage metadata in campaign design and analysis
The role of taxonomy in getting value from marketing resource management applications
How to use metadata for Influence Relationship Management
It is an exciting agenda and we hope to see you there!
Register now - http://tinyurl.com/2fo6os2
Earley & Associates