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(Event) Cross Channel Brand Management - May 5 Webinar: Taxonomy Community of Practice Webinar

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  • Sachie Kelly Hayashi
    Presented by Earley & Associates. Join us May 5 for Cross Channel Brand Management Register: http://www.earley.com/webinars/cross-channel-brand-management
    Message 1 of 1 , Apr 28, 2010
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      Presented by Earley & Associates. Join us May 5 for Cross Channel Brand Management

      Register:
      http://www.earley.com/webinars/cross-channel-brand-management

      Gordon Castle from Earley & Associates, Inc. will discuss how digital asset management and marketing asset management are becoming an essential component of cross-channel marketing programs. In many organizations, the responsibility for creating marketing assets is decentralized and siloed by channel. One group is working on email marketing, another on web commerce, others on social media and still other groups on more traditional print and broadcast. A centralized, taxonomy-driven repository is foundational for building capabilities for re-use and evaluation in the brand management space.

       

      David Roth from MISI Company will discuss how crafting and managing effective cross-channel brand experience requires adherence to some guiding principles. Those principles include having a clear understanding of the experience you are trying to create, understanding the people you are creating the experience for, aligning your company's people and systems around the facilitation of that experience, and putting in place effective systems of governance, measurement and continuous improvement. In this webinar segment, David will discuss the importance of adhering to these key principles and will outline some basic techniques for doing so. Special attention will be paid to a critical component of consistent, cost-efficient management of cross-channel experience: marketing asset management.  

       

      Date: Wednesday, May 5, 2010

      Time: 1:00pm ~ 2pm ( Eastern Time)

      Cost: US $50

       

      Learn more and Register Visit our website http://www.earley.com/webinars/cross-channel-brand-management

       

      Best Regards- Sachie

       

      Sachie Kelly Hayashi
      _____________________________

      EARLEY & ASSOCIATES, Inc.
      Direct: 617-650-6689

      Main: 781-444-0287

      Fax: 617-716-4490
      Email: sachie@...

      Web: www.earley.com

       

       

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