428Dealing with your company's name in content / search terms
- May 14, 2012Hi all - on an intranet, it's very likely that one of the most common
words in the content being indexed for your search is the name of your
company. I work for Deloitte (technically, Deloitte Touche Tohmatsu
Limited, but it's commonly referred to as "Deloitte" even though
that's not completely accurate) and so the word "Deloitte" appears in
pretty much just about every piece of content that's indexed in our
The effect of this is that in our search, "Deloitte" kinds of behaves
like a stop word. Not technically, but it likely adds so little in
terms of differentiation of what a user is looking for that it might
as well be a stop word.
The challenge I see is that many search terms used by users might also
contain that word. Often with just one more word - "Deloitte
Consulting", or "About Deloitte", etc.
My question: Do you have any good strategies for how to improve the
search relevance for searches that use very common terms in your
content, such as your company's name?
Are manually-managed best bets (or similar functionality) the only alternative?
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